It's Alive: Frankenstorm Hits New York

DirecTV launches info channel, Aereo shills, and Alec Baldwin walks his dog

Let it never be said that New Yorkers are slow to capitalize on acts of God.

Gotham's media community was in overdrive on Monday, likely from their houses, apartments or maybe even their offices as Hurricane Sandy—soon to become "Frankenstorm" as it runs into sundry other weather fronts headed toward it in the opposite direction—approached landfall in New York.

First up was DirecTV, which made waves with a public service station launched this morning—a 24-hour-a-day cable network devoted to storm coverage launched at 9 a.m.

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