As Irene Approaches, Weather Channel Braces for Ratings

Storm scare has benefits

In the community of media-world meteorologists, there seem to be two distinct schools of thought on how to report a hurricane.

The Weather Channel sees a massive ratings bump in times of meteorological unrest, and as the East Coast prepares for Irene, the network is taking the 24-hour cable-news approach, combining show business (and anxiety) with its science.

“All you can do right now is hope and get ready!” exclaimed a host on the Weather Channel’s Thursday morning programming, two days before Irene is set to descend on the Northeast.

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