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NEW YORK Amphibian is the latest buzzword among media buying agencies, with its launch as a new activation unit by Initiative USA.
Amphibian will be headed by Drew Corry and will proactively pursue ideas and promotions integrated across all platforms, from traditional media to online, mobile, digital video and Internet television.
“Amphibian will be a specialized wing of our activation discipline,” said Tim Spengler, president, Initiative USA.
Among clients already benefiting from Amphibian are S.C. Johnson, Bayer, Las Vegas Convention and Visitor Authority and Big Lots.
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