Infiniti Expands Sponsorship of Comedy's 'Colbert' | Adweek Infiniti Expands Sponsorship of Comedy's 'Colbert' | Adweek
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Infiniti Expands Sponsorship of Comedy's 'Colbert'

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Infiniti has upped its commitment to Comedy Central’s The Colbert Report, signing on as sponsor of a new sweepstakes and online interactive-voting application.

Beginning Nov. 24, Infiniti will throw its promotional weight behind ColbertNation.com’s “The Choice of the People” app, which allows fans to vote on their favorite moments from the show.

The car maker also will be attached to on-air custom vignettes incorporating the most popular Colbert snippets.