Iger: Lack of Blockbusters Is Putting the Hurt on TV Ratings

Disney exec also cites time-shifting, Olympics disruption for ad market woes

While broadcasters have blamed everything from the DVR to the Olympics for a soft ad sales marketplace, Walt Disney Co. chairman and CEO Bob Iger on Thursday allowed that unspectacular programming may have something to do with recent ratings shortfalls.

Speaking to investors during the company’s FY Q4 earnings call, Iger said broadcasters this season have failed to roll out any new blockbusters. “There’s been an absence of new, big, real buzz-worthy hits,” Iger said of the freshman class of dramas and comedies.

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