IFC Aims for TV Hungry Young Male Demo With Automat

Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!

IFC this fall will serve up Automat, a new prime-time block of original series and edgy short-form content designed to appeal to a young male demo.

Starting September 30, IFC will stock its Tuesday night Automat wheel with snackable fare like the anime strip Hell Girl and From the Basement, a live-music series developed by Radiohead producer Nigel Godrich.

In the first quarter of 2009, the sketch-comedy series The Whitest Kids U

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in