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THE PROGRAMMING INSIDER

Thursday, March 24, 2011

 

Prime-Time Metered Market Wednesday Ratings:

Idol Lifts Fox to a Massive Victory 

 
Ratings Box:

What’s Hot/What’s Not

 

On the Air Tonight:
Prime-Time Programming Options 

 

TV Tidbits:

Notes of Interest

 

TV Trivia Time:

The Second Time Around

________________________________________________________________________________

Prime-Time Metered Market Wednesday Ratings:

Idol Lifts Fox to a Massive Victory  

 

Wednesday 3/23/11
Note: The overnight data now includes DVR playback until 3 a.m. local time. One year earlier it was based on Live data only. All times are ET/PT.

 

              HH
          Rtg/Shr

Fox   15.7/24
CBS    5.8/ 9
ABC   4.6/ 7
NBC   3.8/ 6
CW     1.4/ 2
 
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-Percent Change from the Year-Ago Evening (Wednesday 3/24/10):
Fox: +69, ABC: - 2, CBS: - 3, CW: -22, NBC: -27
 
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-Yesterday’s Winners:

American Idol (Fox), Modern Family (ABC)

 

-Honorable Mention:

Survivor: Redemption Island (CBS), Law & Order: SVU (NBC)
 
-Fading Fast:
America’s Next Top Model (CW)
 

-Yesterday’s Losers (excluding repeats):

Minute to Win It (NBC), Shedding for the Wedding (CW), Mr. Sunshine (ABC), Off the Map (ABC)

 
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-Ratings Breakdown:

Fox was the dominant player of course, with another two-hour edition of American Idol beating the four competing networks combined. Idol averaged a whopping 15.7 rating/24 share in the overnights from 8-10 p.m., building by half-hour as follows:

 

American Idol (Fox)

8:00 p.m.: 14.2/23 (#1)

8:30 p.m.: 15.7/24 (#1)

9:00 p.m.: 16.2/24 (#1)

9:30 p.m.: 16.7/25 (#1)

 

My picks for the bottom three tonight: Haley Reinhart, Naima Adedapo and Thia Megia. Most likely to bid adieu: Haley Reinhart.

 

Second-place CBS featured still potent Survivor: Redemption Island (#2: 6.6/10), which proves that two successful shows can co-exist in one time period, a repeat of Criminal Minds (#3: 5.1/ 8), and spin-off Criminal Minds: Suspect Behavior (#2: 5.8/10). While Suspect Behavior did build from its parent series, solid CBS can do better in this time period next season. My personal choice would be to put Blue Bloods back in the hour.

 

ABC opened the evening with an original installment of underrated The Middle (#3: 5.1/ 8), followed by a repeat of The Middle (#3: 4.0/ 6) and the original 9-11 p.m. rotation of stand-out Modern Family (#2: 7.6/11), on-the-fence recent entry Mr. Sunshine (#3: 4.2/. 6), which is no better than soon-to-return Cougar Town, and struggling drama Off the Map (#3: 3.4/ 6). Comparably, retention for Mr. Sunshine out of Modern Family was only 55 percent.

 

Elsewhere, NBC game show Minute to Win It scored a miniscule fourth-place 2.4/ 4 in the overnights at 8 p.m., followed by a repeat of Law & Order: SVU (#4: 2.9/ 5) and an original installment of SVU, which finished first at 10 p.m. with a 6.3/11. One year earlier, Law & Order: SVU averaged a 7.3/13 on March 24, 2010 (opposite a repeat of CSI: NY on CBS).

 

Over at The CW, veteran America’s Next Top Model continues to bleed with a fourth-place 2.0/ 3 at 8 p.m. Comparably, that dipped by 29 percent from the 2.8/ 5 it scored in the overnights on the comparable year-ago evening. Next on The CW was flop Shedding for the Wedding at a very last-place 0.8/ 1 at 9 p.m.

 

Source: Nielsen Media Research data (R = repeat)

 
 
Ratings Box:

What’s Hot/What’s Not

 

-CBS Wins Tuesday:

CBS’ ample competition of NCIS, NCIS: Los Angeles and The Good Wife led CBS to overall Tuesday victory, with a first-place finish in both total viewers and adults 18-49. Keep in mind that CBS’ demo victory is a result of Glee on Fox being a repeat. In the specials department, two-hour Best in Film: Great Movies on ABC averaged 7.09 million viewers and a 1.8 rating/5 share among adults 18-49 from 9-11 p.m. While that finished a distant third in the 9 p.m. hour (and second at 10 p.m.), it did build from lead-in No Ordinary Family (Viewers: 5.35 million; A18-49: 1.5/ 5 at 8 p.m.) by 1.74 million viewers and 20 percent in the demo.

 

Here are the live plus same day results for Tuesday, March 22:

 

Total Viewers:

CBS: 15.90 million, ABC and NBC: 6.51 each, Fox: 4.36, CW: 740,000

 

Adults 18-49:

CBS: 3.1 rating/9 share, NBC: 2.4/ 7, ABC: 1.7/ 5, Fox: 1.6/ 5, CW: 0.3/ 9

 
Source: Nielsen Media Research data
_____________________________________________________________________________
 
 

On the Air Tonight:
Prime-Time Programming Options

 

Thursday 3/24/11

 
 9:00 p.m. Grey’s Anatomy

10:00 p.m. Private Practice

 
CBS:

 8:00 p.m. (from 7:00pm) NCAA Basketball Tournament: Connecticut vs. San Diego State
 9:30 p.m. (to 11:30pm) NCAA Basketball Tournament: Arizona vs. Duke

 
NBC:
 8:00 p.m. Community
 8:30 p.m. Perfect Couples
 9:00 p.m. The Office
 9:30 p.m. Parks and Recreation

10:00 p.m. 30 Rock

10:30 p.m. Outsourced

  
Fox:
 8:00 p.m. American Idol Results Show
 9:00 p.m. Bones (R)
 
CW
 8:00 p.m. The Vampire Diaries (R)

 9:00 p.m. Nikita (R)
 

______________________________________________________________________
 

TV Tidbits:

Notes of Interest

 

-More The Real World:

MTV has picked-up two more seasons of veteran reality series The Real World, taking it through No. 28. Debuting in 1992, season 25 is currently airing and casting has begun for No. 26.

 

-Hallmark Channel Programming Initiatives:

Hallmark Channels, the home of family themed Hallmark Channel and spin-off Hallmark Movie Channel, will reposition itself under the umbrella title Crown Media Networks. Crown Media will present 25 Hallmark Channel original movies; eight Hallmark Movie Channel original premiere movies; a new 13-episode unscripted lifestyle series called The Spirit Table, hosted by Maya Angelou; and original Hallmark Channel animated special, Jingle all the Way, a half-hour featuring bestselling Hallmark Cards character Jingle the Husky Pup.

 

Martha Stewart will be back, with 160 hours of original programming including two one-hour primetime interview specials. The 123rd Tournament of Roses Parade will air on Hallmark. And Hallmark Channel Home’s lifestyle block will feature original series Emeril’s Table, hosted by renowned chef Emeril Lagasse.

 

At present, however, Hallmark still has no announcements regarding any regularly scheduled series of a scripted nature.

 

Sample titles from Hallmark Channel’s movie slate, which are hevavily holiday themed, include Oliver’s Ghost; The Good Witch’s Family, Christmas Returns to Canaan, a sequel to 2009’s Christmas in Canaan; A Princess for Christmas; Debbie Macomber’s Trading Christmas; Lucky Christmas; Annie Claus’ Year Off; Christmas Pageant; Cancel Christmas; Fixing Pete; Be My Valentine; Cupid; Chasing Leprechauns; The Note 3, the third installment of now franchise; and Matchmaker Mom, the tale of a young career woman who goes in search of the perfect mate.

 

In other news, repeats of Emmy winning sitcom Frasier will begin airing on Hallmark Channel on Friday, April 8; and Petkeeping with Marc Marrone will return in January 2012 with the first of 20 new half-hour episodes.

 

Hallmark Movie Channel, which is now available in 40 million homes and is now a Nielsen-rated network, is projected to pass the 50 million subscriber mark by the end of next year. Upcoming original titles include Finding a Family; Goodnight for Justice 2; Hannah’s Way; After All These Years; and Love’s Playing Our Song.

 
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-Remembering Elizabeth Taylor:

Award winning actress and humanitarian Elizabeth Taylor will be remembered on TCM with a 24-hour memorial tribute beginning on Sunday, April 10 at 6 a.m. ET/PT. Featured films will include Lassie Come Home (6 a.m.), National Velvet (7:30 a.m.), Conspirator (10 a.m.), Father of the Bride (11:30 a.m.), Father’s Little Dividend (1:15 p.m.), Raintree County (2:45 p.m.), Cat on a Hot Tin Roof (6 p.m.), Butterfield 8 (8 p.m.), Who’s Afraid of Virginia Woolf (10 p.m.), Giant (12:30 a.m.) and Ivanhoe at 4 a.m. In addition to the on-air tribute, the 2011 TCM Classic Film Festival in Hollywood will feature a special 60th anniversary screening of Taylor’s A Place in the Sun in 1951 opposite Montgomery Clift. The TCM Classic Film Festival takes place April 28-May 1.

 

Fox Movie Channel, meanwhile, will air an all day marathon of Cleopatra on Sunday, March 27 beginning at 6 a.m. ET. Included will be multiple airings of Fox Legacy focused on how Cleopatra was made and the impact that film had on Taylor’s life and career.

 
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-You Know a Show is Dead When…:

Outsourced star Ben Rappaport has been cast for the male lead for an untitled CBS comedy about a group of assistants and young executives as they juggle love, friendship and the corporate ladder.  

 
_________________________________________________________________
 
TV Trivia Time:

The Second Time Around

 

Which one of the following classic series was not remade at a later time as a regularly scheduled series?

 

a)      Burke’s Law

b)      Cagney & Lacey

c)      Get Smart

d)      Hunter

e)      Perry Mason

 

The answer to yesterday’s question…

 

Remember Fish, the short-lived spin-off from Barney Miller with Abe Vigoda? Who played one of the five kids they were foster parents to?

 

a)      Danielle Brisebois

b)      Todd Bridges

c)      Neve Campbell

d)      Marc Copage

e)      Kim Fields

 

Is:   b) Todd Bridges. Todd pre-Diff’rent Strokes played smart-mouth little Loomis on Fish. As for the others:

 

-Danielle Brisebois – Stephanie on All in the Family and Archie Bunker’s Place

-Neve Campbell – Julia on Party of Five

-Marc Copage – Corey on Julia

-Kim Fields – Angie on Baby, I’m Back, “Tootie” on The Facts of Life, Regine on Living Single

 
 
-Current kudos goes to:

Steve Albright, David Ballarotto, Gerry Bixenspan, Michael Bobble, Larry Collins, Reid Davis, John Ferlazzo, Stephen Ferrara, Jacqueline Hague, Carolyn Becker Hayes, Bob Ingersoll, Tom Kilgallon, Greg Phelan, Gordon Purcell, Michael Ratliffe, Colleen Roth, Maxine Shulman, Michelle Stanton, Abbott Wool, Ted Zawislak