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THE PROGRAMMING INSIDER

Thursday, March 3, 2011

 

Prime-Time Metered Market Wednesday Ratings:

More Idol Ignited Victory for Fox; CBS a Comfortable Second

 
Ratings Box:

What’s Hot/What’s Not

 

On the Air Tonight:
Prime-Time Programming Options 

 

TV Tidbits:

Notes of Interest

 

TV Trivia Time:

Musical Monk
________________________________________________________________________________

Prime-Time Metered Market Wednesday Ratings:

More Idol Ignited Victory for Fox; CBS a Comfortable Second

 

Wednesday 3/02/11
Note: The overnight data now includes DVR playback until 3 a.m. local time. One year earlier it was based on Live data only. All times are ET/PT.

 

              HH
          Rtg/Shr

Fox   12.4/19
CBS    7.5/12
ABC   4.9/ 8
NBC   2.7/ 4
CW     1.3/ 2
 
----------
-Percent Change from the Year-Ago Evening (Wednesday 3/03/10):
CW: +117, ABC: +14, CBS: + 6, Fox: -18, NBC: -49
 
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-Yesterday’s Winners:

American Idol (Fox), Survivor: Redemption Island (CBS), Criminal Minds (CBS), Modern Family (ABC), Criminal Minds: Suspect Behavior (CBS)

 

-Honorable Mention:

The Middle (ABC)
 

-Yesterday’s Losers (excluding repeats):

Minute to Win It (NBC), Traffic Light (Fox), Shedding for the Wedding (CW), Off the Map (ABC)

 
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-Ratings Breakdown:

Boosted by another 90-minute edition of American Idol, Fox remained in the Wednesday winner’s circle with a metered market advantage of a hefty 4.9 rating points over second-place CBS. Third overall was ABC, followed by distant NBC and The CW. Needless to say, Fox owns the evening in total viewers and all key demos. 

 

American Idol averaged a solid 15.0 rating/23 share from 8-9:30 p.m., building by half-hour as follows:

 

American Idol (Fox)

8:00 p.m.: 14.2/22 (#1)

8:30 p.m.: 15.2/23 (#1)

9:00 p.m.: 15.6/23 (#1)

 

Unfortunately, week three of Fox sitcom Traffic Light completely squandered the lead-in support with a third-place 4.8/ 8 in the overnights at 9:30 p.m. Comparably, that put retention out of the 9 p.m. portion of Idol of just 31 percent. 

 

CBS held up well opposite the ongoing going American Idol juggernaut with its combination of Survivor: Redemption Island (#2: 6.7/10), which remains a considerable improvement over year-ago occupants The New Adventures of Old Christine and Gary Unmarried, underrated Criminal Minds (#2: 9.0/14) and week three of spin-off Criminal Minds: Suspect Behavior (#1: 6.9/12). Outside of winning the 10 p.m. hour, the positive news for Suspect Behavior was overnight growth of 10 percent from week two. Criminal Minds: Suspect Behavior metered market track: 8.4/12 – 6.3/11 – 6.9/12. 

 

As for Survivor, SPOILER ALERT…stop reading now if you have not seen it yet. After two seasons of completely dominating the game, bad-boy Russell finally got what he deserved. But will he stay in the game opposite competitive Matt next week on Redemption Island? Stay tuned.

 

ABC had nothing unusual to report with its combination of underrated The Middle (#3: 5.6/ 9), quiet Better with You (#3: 4.1/ 6), standout Modern Family (#3: 7.7/11), which is poised for a second-place adult 18-49 time period finish this week, week four of Mr. Sunshine (#2: 5.2/ 8) and failing Shonda Rhimes drama Off the Map (#3: 3.6/ 6). Worth nothing for Mr. Sunshine was the overnight growth of 16 percent from one week earlier. Mr. Sunshine metered market track: 7.7/11 – 5.0/ 8 – 4.5/ 7 – 5.2/ 8.

 

Elsewhere, NBC was completely dead in the water with its line-up of a repeat of game show Minute to Win It (#4: 2.0/ 3), an original installment of Minute to Win It (#4: 2.2/ 4) and a repeat of veteran Law & Order: SVU (#2: 3.9/ 6). Note how the encore telecast of SVU beat the original installment of aforementioned Off the Map by eight percent.

 

Over at The CW, week two of the new season for tired America’s Next Top Model was a disappointment at a last-place 1.9/ 3 in the overnights at 8 p.m., which is a double-digit loss from one year earlier. And week two of reality/competition Shedding for the Wedding dipped to a very last-place 0.8/ 1 at 9 p.m., which was equal to its DOA arrival one week earlier. No one ever said programming a network was easy!

 

Source: Nielsen Media Research data (R = repeat)

 
 
Ratings Box:

What’s Hot/What’s Not

 

-Solid Tune-In For Charlie Sheen on 20/20:

A special Tuesday 10 p.m. edition of ABC’s 20/20, featuring Charlie Sheen, won the time period among adults 18-49 (3.2 rating/9 share), with a second-place finish (behind CBS’ The Good Wife – 11.38 million) in total viewers (9.32 million). Comparably, 20/20 built from lead-in V (5.05 million viewers; A18-49: 1.8/ 5 at 9 p.m.) by 4.27 million viewers and 78 percent in the demo. 

 

-Speaking of Tuesday:

Here are the live plus same day results by network for Tuesday, March 1 in total viewers and adults 18-49. Fox lead stemmed from a 90-minute edition of the 12 male finalists on American Idol at 21.39 million viewers and a 7.6 rating/21 share among adults 18-49 from 8-9:30 p.m.   But despite ample lead-in support, a 9:30 p.m. edition of Raising Hope dipped to 8.68 million viewers and a 3.3/ 9 in the demo. 

 

Total Viewers:

Fox: 18.22 million, CBS: 15.42, NBC: 6.38, ABC: 6.18, CW: 1.52

 

Adults 18-49:

Fox: 6.5 rating/18 share, CBS: 3.1/ 9, NBC: 2.3/ 6, ABC: 2.1/ 6, CW: 0.7/ 2

 
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-Series High Zeke and Luther:

The third season-premiere of Zeke and Luther on Disney XD rose to a series high on Monday, Feb. 28 in total viewers (843,000), kids 6-14 (587,000), boys 6-14 (369,000), kids 6-11 (453,000), tweens 9-14 (438,000) and boys 9-14 (269,000). Zeke and Luther, which lifted the cable net to its top-rated telecast of all time in tweens 9-14 and boys 9-14, built over the season two premiere by as much as 29 percent in kids 6-14 (587,000).

 

-Top 20 Rated Programs in Syndication – Week of February 21, 2011:

What follows are the top 20 rated programs in syndication (first-run and off-network) for the week of January 31, based on AA households:

 

Wheel of Fortune (CBS Television Distribution): 7.5 rating, Jeopardy (CBS): 7.2, Two and a Half Men (Warner Bros.): 6.0, Oprah (CBS): 5.6, Judge Judy (CBS): 4.5, Family Guy (Twentieth Television) and Wheel of Fortune – Weekend (CBS): 4.0 each, Entertainment Tonight (CBS): 3.9, Two and a Half Men – Weekend B (Warner Bros.): 3.4, Two and a Half Men – Weekend A (Warner Bros.): 3.2, Dr. Phil (CBS): 3.1, Inside Edition (CBS) and Law & Order: Criminal Intent (NBC Universal): 2.9 each, Everybody Loves Raymond (CBS): 2.8, My Wife and Kids (Disney-ABC), Seinfeld Weekend (Sony Pictures Television) and Criminal Minds (CBS): 2.7 each, Live with Regis & Kelly (Disney-ABC) and Seinfeld (SPT): 2.6 each, How I Met Your Mother (CBS) and The Office (NBC): 2.5 each

 

Of note: The three-day Watson Challenge on Jeopardy, pitting an IMB computer against Ken Jennings and Brad Rutter, boosted Jeopardy to its largest household rating since the week of Feb. 2, 2007 and its largest audience (11.57 million) since the week of May 23, 2005. Year-to-year, Jeopardy increased by 16 percent.   

 
Source: Nielsen Media Research data
_____________________________________________________________________________
 
 

On the Air Tonight:
Prime-Time Programming Options

 

Thursday 3/03/11

 
 9:00 p.m. Grey’s Anatomy (R)

10:00 p.m. Private Practice (R)

 
CBS:
 8:00 p.m. The Big Bang Theory (R)
 8:30 p.m. Rules of Engagement  
 9:00 p.m. CSI (R)

10:00 p.m. The Mentalist (R)

 
NBC:
 8:00 p.m. The Office (R)
 8:30 p.m. The Office (R)
 9:00 p.m. The Office (R)
 9:30 p.m. The Office (R)

10:00 p.m. The Office (R)

10:30 p.m. The Office (R)

  
Fox:
 8:00 p.m. American Idol (two hours)
 
CW
 8:00 p.m. The Vampire Diaries (R)

 9:00 p.m. Nikita (R)
 

______________________________________________________________________
 

TV Tidbits:

Notes of Interest

 

-More Delocated on Cartoon Network:

Cartoon Network has ordered a third season of animated Delocated, with an unconfirmed number of new episodes. Delocated, which tells the story of a man in the Witness Protection Program who moves his family to New York City to appear in a reality TV series, debuted in February 2009.

 

-Christina Aguilera on NBC’s The Voice:

Upcoming NBC musical competition The Voice has confirmed another coach: Christina Aguilera, who joins Cee Lo Green and Adam Levine. It premieres on Tuesday, April 26.

 

-Hasbro Studios Creative Teams:

Hasbro Studios, the Los Angeles-based production company and distribution division of Hasbro, Inc., has split its boys/action and girls/preschool creative teams into separate series development and current programming groups. The change is being made to meet the demands of increased production output. The former heads of both units, Mike Vogel and Linda Steiner, have assumed new roles. Vogel has been promoted from executive director, boys and action programming, to vice president, development. And Steiner, the former SVP of girls and preschool programming, has taken on the role of SVP, current programming.

 

-Reality Rocks Expo Update:

Reality Rocks, the inaugural gathering for fans of the growing non-scripted medium, has announced the first round of celebrity participants. Scheduled to appear at the Los Angeles Convention Center on Saturday, April 9 and Sunday, April 10 are Dancing With the Stars host Tom Bergeron, dancer Karina Smirnoff and contestant Audrina Patridge; real-life couple Christopher Knight and Adrianne Curry; former Bachelorette DeAnna Pappas; America’s Got Talent host Nick Cannon; Divorce Court’s Judge Lynn Toler; Judge Alex Ferrer; Eric Roberts; and American Idol season 9 contestants Didi Benami, Michael Lynche, Katie Stevens and Tim Urban. For more information, visit www.RealityRocks.com or email bailey.beeken@thr.com

 
__________________________________________________________________
 
TV Trivia Time:
Musical Monk
 

What instrument does Detective Adrian Monk play?

 

a)      Clarinet

b)      Flute

c)      Guitar

d)      Saxophone

e)      Tuba

 

The answer to yesterday’s question…

 

Remember Arnold the pig from classic sitcom Green Acres? What were the first names of his “parents?”

 

a)      Doris and Fred

b)      Harriette and Carl

c)      Helen and Stanley

d)      Muriel and Henry

e)      Maggie and Jason

 

Is:   a) Doris and Fred. The Ziffels on Green Acres treated good ol’ Arnold like he was the king of the castle. Considering he got the most fan mail on the series he was! All together now..,

 

Green acres is the place for me.
Farm livin' is the life for me.
Land spreadin' out so far and wide
Keep Manhattan, just give me that countryside.

New York is where I'd rather stay.
I get allergic smelling hay.
I just adore a penthouse view.
Dah-ling I love you but give me Park Avenue.

...The chores.
...The stores.
...Fresh air.
...Times Square

You are my wife.
Good bye, city life.
Green Acres we are there.

 
-Current kudos goes to:

David Ballarotto, Matthew Berriman, Gerry Bixenspan, John Brooker, Larry Collins, Tom Condosta, Kay Copeland, Mark Cosenza, James Davison, John Ferlazzo, Maya Garner, Maureen Goldman, Ed Griffis, Billy Hall, Brad Hight, David Jackino, Ken Jobe, Deb Kainer, Jim Kittelberger, Synda Kollman, Steven Kurtzer, Michael Natale, Mary Jo Papaleo, Gordon Purcell, Bruce Robinson, Colleen Roth (2x), David Ruckman, Neal Sabin, Anthony Salerno, Maxine Shulman, Janet Shute, Michelle Stanton, Julie Stowell, Tammy Wiard, Abbott Wool