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THE PROGRAMMING INSIDER

Wednesday, February 23, 2011

 

Prime-Time Metered Market Tuesday Ratings:

Clean Sweep for CBS; Potholes Aplenty on ABC

 
Ratings Box:

What’s Hot/What’s Not

 

On the Air Tonight:
Prime-Time Programming Options 

 

TV Tidbits:

Notes of Interest

 

TV Trivia Time:

From Prime to Late Night

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Prime-Time Metered Market Tuesday Ratings:

Clean Sweep for CBS; Potholes Aplenty on ABC

 

Tuesday 2/22/11
Note: The overnight data now includes DVR playback until 3 a.m. local time. One year earlier it was based on Live data only. All times are ET/PT.

 

              HH
          Rtg/Shr

CBS 11.0/17
Fox     5.6/ 9
NBC   4.7/ 7
ABC   3.1/ 5
CW    1.2/ 2
 
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-Percent Change from the Year-Ago Evening (Tuesday, 2/23/10):
Note: NBC aired The Winter Olympics on the year-ago evening, and Fox American Idol

CW: +140, CBS: +80, ABC: -31, Fox: -64, NBC: -67
 
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-Yesterday’s Winners:

NCIS (CBS), Glee (Fox), NCIS: Los Angeles (CBS), The Good Wife (CBS)

 

-Yesterday’s Losers (excluding repeats):

No Ordinary Family (ABC), One Tree Hill (CW), V (ABC), Raising Hope (Fox), Traffic Light (Fox), Hellcats (CW), Primetime: What Would You Do? (ABC), Parenthood (NBC)

 
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-Ratings Breakdown:

Without American Idol in the Tuesday mix, CBS owns Tuesday in the overnights and will do so until at least the end of traditional TV season in May. Fox finished a distant second, but will compete among adults 18-49 thanks to what I personally think is one of the most overrated shows in primetime, Glee. Third overall NBC, followed by ABC and The CW. 

 

Blockbuster NCIS, probably the most underrated show currently on the air, opened with a considerable 12.7 rating/20 share at 8 p.m. Next was spin-off NCIS: Los Angeles (#1: 11.6/18 at 9 p.m.), which fits like a glove, followed by older-skewing The Good Wife at a dominant 8.8/15 at 10 p.m. While The Good Wife is also expected to also win among adults 18-49, its time period lead will be far less significant than what you see in the overnights.

 

Fox’s Glee finished a comfortable second at 8 p.m., with a 7.8/12. And, yes, it will clearly lead the time period among adults 18-49. But critical favorite Raising Hope at 9 p.m. continues to squander the lead-in support, with a third-place 4.2/ 6. Comparably, that held only 54 percent of the 8:30 p.m. portion of Glee (7.8/12). And week three of Traffic Light at 9:30 p.m. followed with a fourth-place 2.8/ 4 at 9:30 p.m. -- 33 percent below Raising Hope. Three-week metered market track for Traffic Light: 3.4/ 5 -- 2.6/ 4 -- 2.8/ 4. 

 

Over at NBC, just renewed The Biggest Loser, which is not having one of its better seasons ratings-wise, scored a 5.1/ 8 in the overnights from 8-10 p.m., building by half-hour as follows:

 

The Biggest Loser (NBC)

8:00 p.m.: 4.6/ 7 (#3)

8:30 p.m.: 4.7/ 7 (#3)

9:00 p.m.: 5.4/ 8 (#2)

9:30 p.m.: 5.7/ 9 (#2)

 

As always, the strength of The Biggest Loser falls within the young adult demos. 

 

At 10 p.m., Parenthood on NBC finished second with a 3.8/ 6 in the overnights -- 33 percent below the 9:30 p.m. portion of The Biggest Loser. Parenthood is one of the many current series on NBC that the network will need to make a decision on for next season. 

 

Minus the support of Dancing with the Stars at 9 p.m. (which returns in the Tuesday 9 p.m. hour on March 29), ABC continues to flounder on the evening. On-the-fence No Ordinary Family opened the night with a fourth-place 3.4/ 5 in the overnights at 8 p.m., followed by sophomore V (#4: 3.4/ 5 at 9 p.m.), which should never have received a second season, and a Tuesday 10 p.m. edition of Primetime: What Would You Do? (#3: 2.6/ 4).

 

In the distant No. 5 spot, as usual, was The CW’s combination of One Tree Hill (1.4/ 2) and freshman Hellcats (1.1/ 2), which does fit relatively well out of the veteran serial and is expected back next season.

 

Source: Nielsen Media Research data (R = repeat)

 
 
Ratings Box:

What’s Hot/What’s Not

 

-Soft Finale for $#*! My Dad Says on CBS:

On paper, 9.70 million viewers and a 2.6 rating/8 share among adults 18-49 looks positive for the season (or series) finale of freshman CBS sitcom $#*! My Dad Says on Thursday, February 17. But retention out of lead-in The Big Bang Theory (Viewers: 12.41 million; A18-49: 3.7/11 at 8 p.m.) was lacking at 78 percent in total viewers and 70 percent in the demo, which is about how it fared all season. CBS can do better here, but there is no reason to think new occupant Rules of Engagement will ignite the time period.

 

-Speaking of Primetime:

The final live plus same day ratings for the week of February 14 are delayed until later today due to President’s Day on Monday. But to whet your appetite, here are the results by network through Friday, February 18. 

 

Total Viewers:

CBS: 12.53 million, Fox: 11.87, ABC: 6.57, NBC: 5.69, CW: 1.76

 

Adults 18-49:

Fox: 4.2 rating/12 share, CBS: 2.8/ 8, ABC: 2.1/ 6, NBC: 1.8/ 5, CW: 0.8/ 2

 
Source: Nielsen Media Research data
_____________________________________________________________________________
 
 

On the Air Tonight:
Prime-Time Programming Options

 

Wednesday 2/23/11

 
 8:30 p.m. Better With You
 9:00 p.m. Modern Family
 9:30 p.m. Mr. Sunshine

10:00 p.m. Off the Map

 
CBS:

 8:00 p.m. Survivor: Redemption Island

 9:00 p.m. Criminal Minds

10:00 p.m. Blue Bloods

 
NBC:
 8:00 p.m. Minute to Win It
 9:00 p.m. Minute to Win It

10:00 p.m. Law & Order: SVU

  
Fox:
 8:00 p.m. American Idol (two hours)
 
CW

 8:00 p.m. America’s Next Top Model (season premiere)

 9:00 p.m. Shedding for the Wedding (series premiere)

 
New Program Descriptions
 
Shedding for the Wedding (CW)

Nine overweight couples attempt to lose unwanted weight while competing for a dream wedding in this new reality competition series. Sara Rue (Less Than Perfect) hosts. 

 
-The Reality:

Sadly, Shedding for the Wedding is the only new midseason series on tap at The CW. So, there is not necessarily all that much in the area of development. While the flow out of America’s Next Top Model is compatible, aging Top Model is not the force it once was. And the competition, ABC’s Modern Family and Criminal Minds on CBS, in particular, is fierce. With that in mind, there is no real reason to think Shedding for the Wedding will be able to establish a foothold in this time period. 

 

-Chances of Survival for Shedding for the Wedding (based on 1-1 to 10-1):
8-1

 
______________________________________________________________________
 

TV Tidbits:

Notes of Interest

 

-NBC Renewals:

NBC has issued early pick-ups to three non-scripted series for 2011-12: The Biggest Loser, Who Do You Think You Are?, which recently returned on Friday, and holiday competition The Sing Off. But the bigger question, of course, is which of its endless array of clinkers will be issued pink slips. Stay tuned. 

 

-Upcoming on ABC Family:

ABC Family has ordered an additional one-hour scripted drama called The Lying Game, which will follow a kind-hearted foster kid named Emma who discovers she has an identical twin sister named Sutton who was adopted by wealthy parents. After meeting and temporarily switching lives, Emma must decide whether to come clean about her identity when Sutton fails to return to the girls’ designated meeting place. Alexanda Chando (As the World Turns) plays the dual roles. Other new scripted projects already committed to by ABC Family are dramas The Nine Lives of Chloe King and Switched at Birth, and comedy The Great State of Georgia. 

 

-Terminator: The Sarah Connor Chronicles Heads to Syfy:

No, it is not going back into original production. But Syfy has acquired the off-network rights to all 31 episodes of former Fox drama Terminator: The Sarah Connor Chronicles from Warner Bros. Domestic Television Distribution. The series will launch with back-to-back episodes out of Terminator 3 on Thursday, April 7 from 9-11 p.m. ET/PT.

 

-Also at Syfy:

The cable net has unveiled the following launch dates for new hi-tech cooking competition Marcel’s Quantum Kitchen, returning Destination Truth, Fact or Faked: Paranormal Files, Stargate Universe and Sanctuary, and a number of original movies.

 

Stargate: Universe – Monday, March 7, 10 p.m. ET/PT (season premiere, first of final 10 episodes)

Destination Truth – Thursday, March 17, 9 p.m. ET/PT (live episode celebrating St. Patrick’s Day)

Marcel’s Quantum Kitchen – Tuesday, March 22, 10 p.m. ET/PT (series premiere)

Fact or Faked: Paranormal Files – Wednesday, March 23m 10 p.m. ET/PT (season premiere)

Sanctuary – Friday, April 15, 10 p.m. ET/PT (spring season premiere)

 

Original Movies:

Battle of Los Angeles – Saturday, March 12, 9 p.m. ET/PT

Scream of the Banshee – Saturday, March 26, 9 p.m. ET/PT

Ferocious Planet – Saturday, April 9, 9 p.m. ET/PT

Road Kill – Saturday, April 23, 9 p.m. ET/PT

 
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-PIFeedback’s Oscar Contest:

Want to chime in with your picks for the upcoming 83rd Annual Primetime Academy Awards? Click on http://www.freewebs.com/pifeedback/2011oscar.html

 
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TV Trivia Time:

From Prime to Late Night

 

Which one of the following crime dramas started in primetime, but concluded with original episodes in late night?

 

a)      Columbo

b)      Homicide: Life on the Street

c)      JAG

d)      Matlock

e)      T.J. Hooker

 

The answer to yesterday’s question…

 

Which one of the following actors did Maude Findlay initiate a campaign to elect as President of the United States before even knowing if he was interested?

 

a)      Fred Astaire

b)      Henry Fonda

c)      Cary Grant

d)      Jimmy Stewart

e)      John Wayne

 

Is: b) Henry Fonda, who tried to tell manic Maude he was not interested. All together now…

 

Lady Godiva was a freedom rider
She didn't care if the whole world looked.
Joan of Arc, with the Lord to guide her
She was a sister who really cooked.

Isadora was the first bra burner
Ain't ya glad she showed up. (Oh yeah)
And when the country was falling apart
Betsy Ross got it all sewed up.

And then there's Maude.
And then there's Maude.
And then there's Maude.
And then there's Maude.
And then there's Maude.
And then there's Maude.
And then there's

That uncompromisin', enterprisin', anything but tranquilizing,
Right on Maude.

 
-Current kudos goes to:

Bruce Abbott, Mark Amato, David Ballarotto, Gerry Bixenspan, John Brooker, Tom Condosta, Harold Cooper, Jerry Gibbons, Maureen Goldman, Ken Hommel, Bob Ingersoll, David Jackino, Greg Janover, Steven Kurtzer, Rick Locke, Anne Moynihan, Michael Murphy, Michael Natale, Ted Zawislak