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THE PROGRAMMING INSIDER

Wednesday, February 16, 2011

 

Prime-Time Metered Market Tuesday Ratings:

Clean Sweep for CBS; Traffic Light the Latest Flop on Fox

 
National Ratings in Prime-Time:

Week of February 7, 2011

 
Ratings Box:

What’s Hot/What’s Not

 

On the Air Tonight:
Prime-Time Programming Options 

 

TV Tidbits:

Notes of Interest

 

TV Trivia Time:

Small Screen Arkansas Sports
________________________________________________________________________________

Prime-Time Metered Market Tuesday Ratings:

Clean Sweep for CBS; Traffic Light the Latest Flop on Fox

 

Tuesday 2/15/11
Note: The overnight data now includes DVR playback until 3 a.m. local time. One year earlier it was based on Live data only. All times are ET/PT.

 

              HH
          Rtg/Shr

CBS 10.6/17
Fox     5.7/ 9
NBC   4.5/ 7
ABC   3.5/ 5
CW    1.2/ 2
 
----------
 

-Percent Change from the Year-Ago Evening (Tuesday, 2/16/10):
CW: +100, CBS: +66, ABC: -20, Fox: -62, NBC: -69

Note: NBC aired The Winter Olympics on the year-ago evening, and Fox American Idol

 
----------

-Yesterday’s Winners:

NCIS (CBS), Glee (Fox), NCIS: Los Angeles (CBS), The Good Wife (CBS)

 

-Squandering Solid Lead-In Support:

Raising Hope (Fox)

 

-Yesterday’s Losers (excluding repeats):

No Ordinary Family (ABC), One Tree Hill (CW), V (ABC), Traffic Light (Fox), Hellcats (CW), Detroit: 1.8-7 (ABC), Parenthood (NBC)

 
----------
 

-Ratings Breakdown:

CBS remains the network to beat on Tuesday with a first-place overnight finish in every half-hour care of NCIS (12.5 rating/19 share), spin-off NCIS: Los Angeles (11.0/17) and older-skewing The Good Wife (8.5/14). Comparably, CBS bested second-place Fox by a considerable 4.9 rating points (but its advantage among adults 18-49 will be considerably smaller as a result of Glee). 

 

Fox’s Glee, of course, was on the map with a second-place 8.0/12 in the overnights at 8 p.m. (and a guaranteed victory among adults 18-49). But critically acclaimed comedy Raising Hope dipped to third at 9 p.m. with a 4.1/ 6 in the overnights (49 percent below the 8:30 p.m. portion of Glee – 8.1/12), and week two of Traffic Light sunk to a mere (and fourth-place) 2.6/ 4 at 9:30 p.m. One week earlier, Traffic Light was already DOA with a 3.4/ 5 on Feb. 8. Tick, tock…the cancellation clock is ticking.

 

Third-place NBC had nothing unusual to report with its combination of The Biggest Loser (5.0/ 8 from 8-10 p.m.) and Parenthood (#2: 3.6/ 6 at 10 p.m.), which dipped by 36 percent from the 9:30 p.m. portion of The Biggest Loser (5.6/ 9). Here is the half-hour breakdown for demo friendly The Biggest Loser:

 

The Biggest Loser (NBC)

8:00 p.m.: 4.6/ 7 (#3)

8:30 p.m.: 4.6/ 7 (#3)

9:00 p.m.: 5.3/ 8 (#2)

9:30 p.m.: 5.6/ 9 (#2)

 

Elsewhere, ABC housed three “losers” last night: No Ordinary Family (#4: 3.3/ 5), V (#4: 3.7/ 6) and Detroit 1-8-7 (#3: 3.4/ 6). And The CW two: One Tree Hill (#5: 1.3/ 2) and relocated Hellcats (#5: 1.1/ 2). Sadly, One Tree Hill is one of The CW’s higher rated series. As a reminder, long-awaited ABC crime solver Body of Proof steps into the Tuesday 10 p.m. hour in April. 

 

Source: Nielsen Media Research data (R = repeat)

 
 
Week of February 7, 2011
 

The 53rd Annual Grammy Awards led CBS to overall victory for the week, with a first-place finish in households, total viewers, adults 18-49 and adults 25-54. Year-to-year gains were as much as 37 percent among, not surprisingly, adults 18-34. The home of American Idol, Fox, still managed to finish first in 18-34. The Grammy Awards on Sunday attracted 26.66 million viewers from 8-11:30 p.m. ET/PT -- its biggest audience since 2000 and best demographically since 2004.  

 

Ranking third across-the-board was ABC at levels close to one year earlier. But fourth-place NBC suffered significant erosion because the year-ago week featured the opening ceremony and nights one and two of the Winter Olympics. NBC, no doubt, will remain on the double-digit downside over the next two weeks until comparisons to the year-ago Winter Olympics are completed. 

 

In the distant No. 5 spot, of course, was The CW, but it did finish on par from year-ago levels. 

 

There were three series premieres this week: Fox crime solver The Chicago Code and comedies Traffic Light on Fox and Mr. Sunshine on ABC. On paper, a third-place Monday 9 p.m. time period finish for The Chicago Code in total viewers (#26 overall, 9.43 million) and retention of 76 percent out of lead-in House (#13, 12.33 million at 8 p.m.) does seem positive. But a 2.4 rating/6 share among adults 18-49 (also third in the hour, tied for #34 overall) dipped by a significant 44 percent. And the return of ABC’s competing Dancing with the Stars in March means The Chicago Code faces an uphill battle.  

 

The debut of Fox sitcom Traffic Light hit a ratings stop sign on Tuesday, with a fourth-place finish in total viewers (#67, 4.59 million) and adults 18-49 (#46t, 1.9/5) in the Tuesday 9:30 p.m. half-hour. Comparably, retention out of lead-in Raising Hope (Viewers: #45, 6.58 million; A18-49: #25t, 2.7/ 7 at 9 p.m.), which continues to squander the lead-in support from Glee, was a modest 70 percent in both total viewers and the demo. And former failed time period occupant Running Wilde opened stronger with 5.59 million viewers and a 2.4/ 6 among adults 18-49 on Sept. 21, 2010.  

 

Mr. Sunshine, headlined by former Friends star Matthew Perry, was amply sampled with a second-place finish in both total viewers (#19, 10.52 million) and adults 18-49 (#12, 3.7/10) at 9:30 p.m. Comparably, retention out of demo friendly Modern Family (Viewers: #9, 13.16 million; A18-49: #4, 5.1/13 at 9 p.m.) was a respectable 80 percent in total viewers and 73 percent in the demo. And this was a vast improvement over former time period occupant Cougar Town. Compared to the last original episode of Cougar Town out of an original installment of Modern Family (Modern Family – Viewers: 10.94 million; A18-49: 4.6/12, Cougar Town – Viewers: 5.68 million; A18-49: 2.4/ 6 on Jan. 19), Mr. Sunshine built by a significant 4.84 million viewers and 54 percent among adults 18-49. 

 

In season, or series-finale news, sophomore Fox drama Human Target closed with 8.13 million viewers #33) and a 2.3/ 6 among adults 18-49 (37t) in the Wednesday 9 p.m. hour. While that may sound relatively positive, retention out of lead-in American Idol (Viewers: #2, 24.05 million; A18-49: #2, 8.4/23 at 8 p.m.) was only 34 percent in total viewers and 27 percent in the demo. 

 

What follows are the live plus same day ratings for the week of February 7, 2011 (with percent change versus the comparable year-ago week in parentheses), followed by the freshman midseason series report card, the top 30 rated programs for the week, and the top rated networks on basic cable.  

 

CBS: 7.9 rating/13 share (+22 percent), Fox: 5.3/ 9 (- 9), ABC: 4.3/ 7 (+ 5), NBC: 3.6/ 6 (-60), CW: 1.1/ 2 (- 8)

 
-Total Viewers:

CBS: 13.10 million (+23), Fox: 9.34 (- 8), ABC: 6.87 (+ 4), NBC: 5.73 (-64), CW: 1.80 (no change)

 

 -Adults 18-49:

CBS: 3.4 rating/10 share (+17), Fox: 3.3/ 9 (- 8), ABC: 2.1/ 6 (- 5), NBC: 1.6/ 5 (-66), CW: 0.8/ 2 (no change)

 
-Adults 25-54:

CBS: 4.3/11 (+13), Fox: 3.7/10 (-10), ABC: 2.6/ 7 (no change), NBC: 2.0/ 5 (-65), CW: 0.7/ 2 (no change)

 
-Adults 18-34:

Fox: 2.8/ 9 (- 7), CBS: 2.6/ 8 (+37), ABC: 1.5/ 5 (-21), NBC: 1.3/ 4 (-63), CW: 0.8/ 3 (-11)

 
---------------
 
Freshman Midseason Report Card
(In the order of total viewers)
 

Mr. Sunshine (ABC) – Wednesday 9:30 p.m. (series premiere)

Viewers: 10.52 million (#19), A18-49: 3.7/10 (#12)

Grade: B+
 

Chicago Code (Fox) – Monday 9 p.m. (series premiere)

Viewers: 9.43 million (#26), A18-49: 2.4/ 6 (#34t)

Grade: C+
 
Harry’s Law (NBC) – Monday 10 p.m.

Viewers: 9.22 million (#29), A18-49: 1.7/ 5 (#53t)

Grade: B
 
Off the Map (ABC) – Wednesday 10 p.m.

Viewers: 5.61 million (#53), A18-49: 1.9/ 5 (#46t)

Grade: D
 

Live to Dance (CBS) – Wednesday 8 p.m. (season or series finale)

Viewers: 4.71 million (#65), A18-49: 0.9/ 3 (#78t)

Grade: F
 

Traffic Light (Fox) – Tuesday 9:30 p.m. (series premiere)

Viewers: 4.59 million (#67), A18-49: 1.9/ 5 (#46t)

Grade: F
 

The Cape (NBC) – Monday 9 p.m.

Viewers: 4.57 million (#70), A18-49: 1.3/ 3 (#67t)

Grade: F
 
Perfect Couples (NBC) – Thursday 8:30 p.m.

Viewers: 3.06 million (#82), A18-49: 1.5/ 4 (#61t)

Grade: F
 
---------------
 
Top 30 Rankings
 
-Total Viewers:

The 53rd Annual Grammy Awards (CBS): 26.67 million, American Idol (Fox): 24.05 million, American Idol – Thursday (Fox): 21.94, NCIS (CBS): 20.35, NCIS: Los Angeles (CBS); 17.16, Two and a Half Men (CBS): 15.15, The Mentalist (CBS): 14.86, Criminal Minds (CBS): 13.67, Modern Family (ABC): 13.16, The Big Bang Theory (CBS): 12.78, CSI (CBS): 12.64, Mike & Molly (CBS): 12.55, House (Fox): 12.33, 60 Minutes (CBS): 12.07, The Good Wife (CBS): 11.86, Blue Bloods (CBS, Wed. 10 p.m.): 11.80, Glee (Fox): 11.58, Hawaii Five-O (CBS): 11.10, Mr. Sunshine (ABC, series premiere): 10.52, Grey’s Anatomy (ABC): 10.47, $#*! My Dad Says (CBS): 10.34, How I Met Your Mother (CBS): 10.00, Bones (Fox): 9.94, The Bachelor (ABC): 9.81, CSI: NY (CBS): 9.71, Chicago Code (Fox, series premiere): 9.43, Rules of Engagement (CBS): 9.41, Castle (ABC): 9.26, Harry’s Law (NBC): 9.22, Desperate Housewives (ABC): 9.20

 
-Adults 18-49:

The 53rd Annual Grammy Awards (CBS): 10.0 rating/27 share, American Idol (Fox): 8.4/23, American Idol – Thursday (Fox): 7.3/20, Modern Family (ABC): 5.1/13, NCIS (CBS) and Glee (Fox): 4.6/13 each, Two and a Half Men (CBS): 4.4/11, House (Fox): 4.3/12, The Big Bang Theory (CBS): 3.9/11, Grey’s Anatomy (ABC): 3.9/10, How I Met Your Mother (CBS): 3.8/11, Mr. Sunshine (ABC, series premiere): 3.7/10, Criminal Minds (CBS): 3.6/ 9, Mike & Molly (CBS), NCIS: Los Angeles (CBS) and The Office (NBC): 3.5/ 9 each, The Bachelor (ABC), Bones (Fox) and Family Guy (Fox): 3.2/ 8 each, The Biggest Loser (NBC): 3.0/ 8, The Mentalist (CBS): 2.9/ 8, Hawaii Five-O (CBS): 2.8/ 8, CSI (CBS): 2.8/ 7, Raising Hope (Fox), $#*! My Dad Says (CBS) and Desperate Housewives (ABC): 2.7/ 7 each, Law & Order: SVU (NBC), The Middle (ABC), Private Practice (ABC) and The Simpsons (Fox): 2.6/ 7 each

 
--------------------
 
CABLE
 

What follows are the top 10 rated networks on cable in prime-time for the week of November 29 based on total viewers and the three key demos.  

 
-Total Viewers:

 USA: 2.77 million, Disney Channel: 2.54, History: 2.26, TNT: 1.94, Fox News: 1.88, A&E: 1.77, FX: 1.73, ESPN: 1.64, Nick at Nite: 1.59, TBS: 1.45

 
-Adults 18-49:

History: 1.05 million, USA: 1.03 million, FX: 949,000, TNT: 879,000, A&E: 858,000, MTV: 854,000, TBS: 849,000, ESPN: 806,000, Discovery: 684,000, Comedy Central: 681,000

 
-Adults 25-54:

History: 1.13 million, USA: 1.12 million, A&E: 891,000, TNT: 886,000, FX: 854,000, Discovery: 739,000, TBS: 730,000, ESPN: 729,000, Tru TV: 597,000, Syfy: 566,000

 
-Adults 18-34:

MTV: 694,000, FX: 510,000, Comedy Central: 485,000, TBS: 480,000, History: 457,000, ESPN: 446,000, USA: 425,000, TNT: 411,000, Adult Swim: 410,000, A&E: 372,000

 

Source: Nielsen Media Research data (R = repeat; t = tie)

 
 
Ratings Box:

What’s Hot/What’s Not

 

-Four Year Hugh for Jeopardy:

Monday’s episode of CBS Television Distribution’s Jeopardy, featuring IBM's computer Watson playing against former champions Ken Jennings and Brad Rutter scored a whopping 8.7 rating in households – its best single day rating in four years. Comparably, that was 24 percent above the average 7.0 in February 2010.

 

-Strong Start for Disney Junior:

Disney Junior, the new block of programming targeted to kids 2-7 that launches as a 24-hour cable network in 2012, replaced Playhouse Disney on Disney Channel with 485,000 viewers in the 4 a.m. to 2 p.m. block on Monday, Feb. 14. Comparably, that beat the year-ago time period average (358,000) by 35 percent. For more on Disney Junior, click here:

 

-Respectable Sampling for Mad Love on CBS:

Sitcom Mad Love on CBS finished third in total viewers (8.74 million) and second among adults 18-49 (3.0 rating/8 share) in its inaugural telecast on Monday, Feb. 14 at 8:30 p.m. Comparably, this was similar to former occupant Rules of Engagement, with retention out of lead-in How I Met Your Mother (Viewers: 9.51 million; A18-49: 3.7/11 at 8 p.m.) of a solid 92 percent in total viewers and 81 percent in the demo. Debut grade for Mad Love: B.

 

-Top 20 Rated Programs in Syndication – Week of Jan. 31, 2011:

What follows are the top 20 rated programs in syndication (first-run and off-network) for the week of January 31, based on AA households (followed by any highlights of note):

 

Wheel of Fortune (CBS Television Distribution): 8.4 rating, Jeopardy (CBS): 6.8, Two and a Half Men (Warner Bros.): 6.4, Oprah (CBS): 5.4, Judge Judy (CBS): 4.9, Entertainment Tonight (CBS): 4.4, Wheel of Fortune – Weekend (CBS): 4.3, Family Guy (Twentieth Television): 4.1, Inside Edition (CBS) and Two and a Half Men – Weekend B (Warner Bros.): 3.5 each, Dr. Phil (CBS): 3.4, Two and a Half Men – Weekend A (Warner Bros.): 3.3, Live with Regis & Kelly (Disney-ABC): 3.1, Everybody Loves Raymond (CBS), My Wife and Kids (Disney-ABC), Criminal Minds (CBS) and Law & Order: Criminal Intent (NBC Universal): 2.9 each, Dr. Oz (Sony Pictures Television), Ellen (Warner Bros.) and Seinfeld (SPT): 2.7 each

 

-Live with Regis & Kelly rose to its best household rating since with the week of Dec. 22, 2008.

 

-CBS trio Wheel of Fortune, Jeopardy and Inside edition all scored household season highs.

 

-The Steve Wilkos Show from NBC Universal notched a 1.5 rating in households, with 2.19 million viewers -- its most-watched episode ever. Growth year-to-year was 25 percent in households, the most of any talker.

 
Source: Nielsen Media Research data
_____________________________________________________________________________
 

On the Air Tonight:
Prime-Time Programming Options

 

Wednesday 2/16/11

 
 8:30 p.m. Better With You
 9:00 p.m. Modern Family
 9:30 p.m. Mr. Sunshine

10:00 p.m. Off the Map

 
CBS:

 8:00 p.m. Survivor: Redemption Island (season premiere)

 9:00 p.m. Criminal Minds

10:00 p.m. Criminal Minds: Suspect Behavior (series premiere)

 
NBC:
 8:00 p.m. Minute to Win It
 9:00 p.m. Minute to Win It

10:00 p.m. Law & Order: SVU

  
Fox:

 8:00 p.m. American Idol (two hours, Hollywood auditions, part 2)

 
CW
 8:00 p.m. Nikita (R)

 9:00 p.m. The Vampire Diaries (R)

 
New Program Descriptions
 
Criminal Minds: Suspect Behavior

Spun-off from Criminal Minds, the action follows another group of BAU operatives headlined by Academy Award winner Forest Whitaker. The cast includes Janeane Garofalo, Beau Garrett, Matt Ryan and Michael Kelly. 

 
-The Reality:

It is not all that often when Mr. TV handicaps a new series at even (a.k.a. can’t miss) odds. But the flow out of underrated parent Criminal Minds is flawless (think NCIS: Los Angeles out of NCIS), the competition (ABC’s failing Off the Map and NBC’s tired Law & Order: SVU) is not significant, and the potential appeal on crime-drenched CBS is a given. Although Emmy will not come calling, the audience will and the Eye net is likely to have yet another crime solving hit on its airwaves.

 

-Chances of Survival for Criminal Minds: Suspect Behavior (based on 1-1 to 10-1):  

1-1
 
______________________________________________________________________
 

TV Tidbits:

Notes of Interest

 

-PIFeedback Daily Challenge – The First Ever Canadian Edition:

Want to predict how the season-premiere of Survivor: Redemption Island will perform tonight? Click below to guess its viewer tally on both CBS and Global (as well as the series-premiere of Criminal Intent: Suspect Behavior on CBS).  

 

-A Lot of The Office on NBC:

Veteran NBC sitcom The Office, which will not be the same without soon-to-depart Steve Carell, will be featured in a six-episode encore marathon on Thursday, March 3. Considering NBC recently revamped the evening, why confuse the viewer even more?

 
 
 
 
__________________________________________________________________
 
 
TV Trivia Time:
Small Screen Arkansas Sports
 

Remember sleepy sitcom Evening Shade with Burt Reynolds as the local high school coach? What sport did his team play?

 

a)      basketball

b)      baseball

c)      football

d)      lacrosse

e)      soccer

 

The answer to yesterday’s question…

 

Classic sitcom The Brady Bunch launched on Sept. 26, 1969 out of which one of the following series?

 

a)      Bewitched

b)      The Courtship of Eddie’s Father

c)      The Dating Game

d)      The Flying Nun

e)      Let’s Make a Deal

 

Is:  e) Let’s Make a Deal. The Brady Bunch aired at 8 p.m. ET/PT out of Let’s Make a Deal and into short-lived comedy Mr. Deeds Goes to Town (loosely based on the Gary Cooper theatrical) in that first season. In season two, The Brady Bunch moved to 7:30 p.m. ET/PT into Nanny & the Professor. All together now…

 

Here's the story of a lovely lady
Who was bringing up three very lovely girls.
All of them had hair of gold, like their mother,
The youngest one in curls.

Here's the store, of a man named Brady,
Who was busy with three boys of his own,
They were four men, living all together,
Yet they were all alone.

Till the one day when the lady met this fellow
And they knew it was much more than a hunch,
That this group would somehow form a family.
That's the way we all became the Brady Bunch.
The Brady Bunch,

That's the way we all became the Brady Bunch.
The Brady Bunch.

 
-Current kudos goes to:

Steve Albright, Gerry Bixenspan, Larry Collins, Tom Condosta, John Ferlazzo, Maureen Goldman, Ken Hommel, Bob Ingersoll, Deb Kainer, Synda Kollman, Bill Nuss, Gordon Purcell, Bruce Robinson, Anthony Salerno