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THE PROGRAMMING INSIDER

Friday, February 11, 2011

 

Prime-Time Metered Market Thursday Ratings:

Idol Ignited Fox Wins; CBS a Comfortable Second  

 

Ratings Box:

What’s Hot/What’s Not

 

On the Air This Weekend:
Prime-Time Programming Options 

 

TV Tidbits:

Notes of Interest

 

TV Trivia Time:

_____________________________________________________________________________
 

Prime-Time Metered Market Thursday Ratings:

Idol Ignited Fox Wins; CBS a Comfortable Second 

 

Thursday 2/10/11
Note: The overnight data now includes DVR playback until 3 a.m. local time. One year earlier it was based on Live data only. All times are ET/PT.

 

              HH
          Rtg/Shr

Fox   10.4/16
CBS    8.3/13
ABC   5.7/ 9
NBC   3.2/ 5
CW     1.8/ 3
 
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-Percent Change From the Year-Ago Evening (Thursday, February 11, 2010):

Fox: +154, CBS: - 9, ABC: -14, NB CW: -18, CW: -22
 
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-Yesterday’s Winners:

American Idol (Fox), The Big Bang Theory (CBS), Grey’s Anatomy (ABC), The Mentalist (CBS)

 
-Down but Not Out:
CSI (CBS)
 
 -Yesterday’s Losers (excluding repeats):

Community (NBC), Perfect Couples (NBC), Outsourced (NBC)

 
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-Ratings Breakdown:

Led by American Idol, Fox is now the network to beat in the Thursday overnights with an advantage over second-place CBS last night of 2.1 rating points. Third overall was ABC, followed by NBC and, of course, The CW. 

 

American Idol opened with a very dominant 14.3 rating/22 share in the overnights at 8 p.m., building from year-ago occupant Bones (5.1/ 8 on Feb. 11, 2010) by a hefty 180 percent. While Bones, now at 9 p.m., is stronger out of Idol, the 6.6/10 last night held only 44 percent of the 8:30 p.m. portion of the music competition (15.0/23). The morale of the story: nothing can maintain the American Idol lead-in.

 

Despite facing Idol, CBS’ multi season renewed The Big Bang Theory finished a comfortable second, with an 8.8/13 (which remains an improvement over year-ago occupant Survivor). But on-the-fence #$*! My Dad Says, which has found its rhythm thanks to the addition of Jean Smart as William Shatner’s love interest, dipped to a 6.4/10 (also #2) at 8:30 p.m. Comparably, that put the retention out of The Big Bang Theory at a modest 73 percent. Unless CBS expands from three to four hours of comedies next season (an unlikely prospect given the overall strength of its schedule), $#*! My Dad Says is unlikely to return. As a reminder, Rules of Engagement moves into the Thursday 8:30 p.m. half hour on Feb. 24. 

 

CBS stepped into the overnight winners circle at 9 p.m. and stayed there for the remainder of the evening with its combination of CSI (8.1/12) and The Mentalist (9.4/15). At this point, CBS may want to consider flipping CSI and The Mentalist given how much stronger he Mentalist is. 

 

Moving to ABC, Wipeout finished a distant third at 8 p.m., with a 3.9/ 6 in the overnights. Facing American Idol has, no doubt, certainly not helped. Next was Grey’s Anatomy (#2: 7.9/12 at 9 p.m.), which remains the show to beat among adults 18-49, followed by spin-off Private Practice (5.5/ 9 at 10 p.m.), which is also expected to win in the demo (at levels close to NBC’s competing 30 Rock).

 

Over at NBC, there was nothing unusual to report with its three-hour sitcom block as follows:

 
Thursday/NBC
 8:00 p.m. – Community: 2.8/ 4 (#4)
 8:30 p.m. – Perfect Couples: 2.2/ 3 (#4t)
 9:00 p.m. – The Office: 4.7/ 7 (#4)
 9:30 p.m. – Parks and Recreation: 3.4/ 5 (#4)

10:00 p.m. – 30 Rock: 3.3/ 5 (#3)

10:30 p.m. - Outsourced: 2.6/ 4 (#3)

 

NBC’s problem, of course, is its lack of any comedies of a breakout nature and it must concentrate on finding a mass appeal hit to anchor the evening with. Although the critical acclaim will likely warrant a third season renewal for Community, recent entry Perfect Couples and fall entry Outsourced are doomed.

 

The CW capped off the week with its strongest series, The Vampire Diaries (#5: 2.3/ 3), followed by Nikita (#5: 1.4/ 2), which dipped by 36 percent from the 8:30 p.m. portion of The Vampire Diaries.  Since The CW is already losing Smallville, chances are one of its two freshman occupants (Hellcats and Nikita) is likely to return in 2011-12. But which one that could be is a question mark.

 

Source: Nielsen Media Research data (R = repeat)

 
 

Ratings Box:

What’s Hot/What’s Not

 

-Best Performance for GMA in Almost Four Years:

Based on the week of January 31, ABC No. 2 morning staple Good Morning America averaged 5.22 million viewers -- its largest audience since the week of Feb. 26, 2007. Compared to the year-ago week, GMA increased by 12 percent in total viewers and three percent among adults 25-54 (2.05 million), growing its overall audience year-to-year for the 4th consecutive week.

 

Here are the overall results for the week for the three morning shows: ABC’s Good Morning America, CBS’ The Early Show and The Today Show on NBC.

 
Households:
NBC: 4.3 rating/15 share, ABC: 3.8/13, CBS: 2.3/ 8
 
Total Viewers:
NBC: 6.09 million, ABC: 5.22, CBS: 3.12
 
Adults 25-54:
NBC: 2.84 million, ABC: 2.05, CBS: 1.39
 
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-Above Average The View on ABC:

Also based on the week of January 31, ABC daytime talker The View rose to its most-watched week in one year, with 4.23 million viewers. The View also hit a near 7-month high in women 18-49(893,000) – it’s best since the week of July 26.

 

-Double-Digit Growth for FX’s Justified in Season Two:

Season two of FX drama Justified opened on Wednesday at 10 p.m. ET/PT with increases of 1.04 million viewers (3.47 vs. 2.43 million) and 43 percent in adults 18-49 (1.74 vs. 1.22 million) over its season one average. Comparably, Justified led the time period on basic cable in total viewers, adults/men 18-49 and adults/men 25-54, with growth from theatrical movie lead-in Wanted of as much as 31 percent in men 25-54.

 
-Solid Sampling for ABC’s Mr. Sunshine:

ABC sitcom Mr. Sunshine, headlined by former Friends star Matthew Perry, was sampled with a second-place finish in both total viewers (10.52 million) and adults 18-49 (3.7 rating/10 share) at 9:30 p.m. Comparably, retention for Mr. Sunshine out of demo friendly Modern Family (Viewers: #2, 13.16 million; A18-49: #1, 5.1/13 at 9 p.m.) was a respectable 80 percent in total viewers and 73 percent in the demo. And this was a vast improvement over former time period occupant Cougar Town. Compared to the last original episode of Cougar Town out of an original installment of Modern Family (Modern Family – Viewers: 10.94 million; A18-49: 4.6/12, Cougar Town – Viewers: 5.68 million; A18-49: 2.4/ 6 on Jan. 19), Mr. Sunshine built by a significant 4.84 million viewers and 54 percent among adults 18-49. Opening grade for Mr. Sunshine: B+.

 

-Wednesday Results:

With American Idol on board, Fox is the dominant network. But the season (or series) finale of Fox’s Human Target at 9 p.m. dropped from American Idol by a massive 15.92 million viewers (24.05 to 8.13 million) and 73 percent among adults 18-49 (8.4/23 to 2.3/ 6). That said, chances of Human Target returning for a third season is now a real question mark. 

 

Here are the live plus same day results for Wednesday, Feb. 9:

 

Total Viewers:

Fox: 16.09 million, CBS: 10.06, ABC: 8.44, NBC: 6.67, CW: 1.17

 

Adults 18-49:

Fox: 5.4 rating/14 share, ABC: 2.9/ 8, CBS: 2.2/ 6, NBC: 2.0/ 5, CW: 0.4/ 1

 

Source: Nielsen Media Research data (R = repeat)

 
 

On the Air This Weekend:
Prime-Time Programming Options

 

Friday 2/11/11

 
 8:30 p.m. A Charlie Brown Valentine (R)
 9:00 p.m. 20/20 (two hours)
 
CBS:
 8:00 p.m. The Defenders  
 9:00 p.m. CSI: NY

10:00 p.m. Blue Bloods R (return to time period)

 
NBC:
 8:00 p.m. Who Do You Think You Are?
 9:00 p.m.  Dateline (two hours)
  
Fox:
 8:00 p.m. Kitchen Nightmares  
 9:00 p.m. Fringe
 
CW
 8:00 p.m. Smallville

 9:00 p.m. Supernatural

 
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Saturday 2/12/11

 
ABC:
 8:00 p.m. Wipeout (R)
 9:00 p.m. Movie: Hairspray (R)
 
CBS:
 8:00 p.m. NCIS: Los Angeles (R)
 9:00 p.m. CSI: Miami (R)

10:00 p.m. 48 Hours Mystery

 
NBC:
 8:00 p.m. Harry’s Law (R)
 9:00 p.m. Law & Order: Los Angeles (R)

10:00 p.m. Law & Order: SVU (R)

  
Fox:
 8:00 p.m. NASCAR 2011
 
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Sunday 2/13/11

 
ABC:
 7:00 p.m. America’s Funniest Home Videos
 8:00 p.m. Extreme Makeover: Home Edition
 9:00 p.m. Desperate Housewives

10:00 p.m. Brothers & Sisters

 
CBS:
 7:00 p.m. 60 Minutes

 8:00 p.m. The 53rd Annual Grammy Awards

 
NBC:
 7:00 p.m. Dateline (two hours)
 9:00 p.m. Harry’s Law (R)

10:00 p.m. Harry’s Law (R)

  
Fox:
 7:00 p.m. The Simpsons (R)
 7:30 p.m. American Dad
 8:00 p.m. The Simpsons
 8:30 p.m. Bob’s Burgers
 9:00 p.m. Family Guy
 9:30 p.m. The Cleveland Show
 

-Predict The Grammy Award Winners at PIFeedback.com:

PIFeedback’s annual Grammy Awards contest, hosted by Douglas Pucci, is now available. Click below to chime in with your picks who will win on Sunday night’s three-hour extravaganza on CBS. http://www.freewebs.com/pifeedback/2011grammy.html

 
______________________________________________________________________
 

TV Tidbits:

Notes of Interest

 

-Sinbad Heads to WE TV:

Comedian and former sitcom star Sinbad will be featured alongside his family in upcoming WE tv docu-soap Sinbad’s Family Affair. The cable net has ordered six episodes, with the planned premiere date on Tuesday, April 12 at 10 p.m. ET/PT.

 

-Also in the World of Reality:

Former Sister, Sister teen stars Tia and Tamera Mowry will headline a reality series on Style about the current lives of former child stars. Six episodes have been ordered, with a planned summer 2011 debut.

 

-Love, American Style Marathon on Me-TV:

TV nostalgia-themed network ME-TV will celebrate Valentine’s Day this weekend with a 12-hour marathon of classic ABC romantic comedy anthology Love, American Style. Its begins on Sunday, Feb. 13 at 1 p.m. ET/PT. All together now…

 

Love, Love, Love

Love, American Style,
Truer than the Red, White and Blue.
Love, American Style,
That's me and you.

And on a star spangled night my love, (My love come to me).
You can rest you head on my shoulder.
Out by the dawn's early light, my love
I will defend your right to try.

Love, American Style,
That's me and you.

 
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-PIFeedback Razzies:

With The Academy Awards just two weeks away, it is time for PIFeedback’s annual Razzie Awards from Douglas Pucci. Check below to vote for the worst on the big screen in 2010.http://www.freewebs.com/pifeedback/2011worst.html

 
_________________________________________________________________
 
TV Trivia Time:

By George

 

Which one of the following TV characters was married to a man named George three different times?

 
a)      Faye Evelyn Cochran
b)      Maude Findlay
c)      Blanche Morton
d)      Helen Rosenthal
e)      Martha Wilson
 

The answer to yesterday’s question…

 

Which one of the following freshman series was already officially renewed for next season?

 

a)      Blue Bloods (CBS)

b)      Hawaii Five-O (CBS)

c)      Law & Order: Los Angeles (NBC)

d)      Nikita (CW)

e)      Raising Hope (Fox)


Is: e) Raising Hope. Given the critical acclaim (not to mention the lead-in support from Glee), sitcom Raising Hope received the first “thumbs up" of the freshman class for 2011-12. But the ratings need to improve to get into season three. 

-Current kudos goes to:
Steve Albright, Mark Amato, Laurie Biddle, Rob Brittain, Vanessa Coates, Tom Condosta, Harold Cooper, Mark Cosenza, Steve Gleason, Maureen Goldman, Geoffrey Gordon, Michelle Harrington, Carolyn Becker Hayes, Jerry Hermes, Ken Jobe, Shelly Johnson, Deb Kainer, Katie Kuyper,  Melinda Lujan, Michael MacCray, Aaron Paquette, Pat Patton, Alex Petrilli, Jr., Greg Phelan, Gordon Purcell, Stefan Rafi, Colleen Roth,
Michelle Stavrou, Stephanie Watson, Meredith Wayne, Ged Young