Thursday, February 10, 2011


Prime-Time Metered Market Wednesday Ratings:

Fox Wins; Solid Sampling for Mr. Sunshine on ABC

Ratings Box:

What’s Hot/What’s Not


On the Air Tonight:
Prime-Time Programming Options 


TV Tidbits:

Notes of Interest


TV Trivia Time:

The First Renewal


Prime-Time Metered Market Wednesday Ratings:

Fox Wins; Solid Sampling for Mr. Sunshine on ABC


Wednesday 2/09/11
Note: The following 11 West Coast markets are not included in last night’s averages: Los Angeles, San Francisco, Seattle, San Diego, Phoenix, Denver, Portland, Sacramento, Albuquerque, Salt Lake City and Las Vegas. 



Fox   10.9/16
CBS    5.9/ 9
NBC   4.9/ 8
ABC   4.5/ 7
CW     0.8/ 1

-Percent Change from the Year-Ago Evening (Wednesday, 2/10/10):
NBC: +22, Fox: + 3, ABC: - 6, CW: -11, CBS: -22


-Yesterday’s Winners:

American Idol (Fox), Modern Family (ABC), Mr. Sunshine (ABC), Criminal Minds (CBS), Blue Bloods (CBS)


-Honorable Mention:

The Middle (ABC)


-Yesterday’s Losers (excluding repeats):

Live to Dance (CBS), Minute to Win It (NBC), Human Target (Fox), Off the Map (ABC)

-Ratings Breakdown:

Led by American Idol, Fox scored another overnight Wednesday victory with a 3.4 rating point advantage over second-place CBS. Third overall was ABC, followed by NBC and The CW.


In series-premiere news, ABC sitcom Mr. Sunshine, headlined by former Friends star Matthew Perry, was sampled with a second-place 7.7 rating/11 share in the overnights at 9:30 p.m. Comparably, retention out of demo friendly Modern Family (#1: 9.4/14 at 9 p.m.) was a respectable 82 percent. And this was a vast improvement over former time period occupant Cougar Town. Compared to the last original episode of Cougar Town out of an original installment of Modern Family (Modern Family: 8.0/12, Cougar Town: 4.2/ 6 on Jan. 19), this was a rise of a significant 83 percent. Let’s wait and see what happens next week.


Despite the improved lead-in support, recent ABC drama entry Off the Map finished third at 10 p.m. with a 4.1/ 7 in the overnights. Earlier in the evening on ABC was underrated The Middle (#2: 6.1/ 9 at 8 p.m.), which stands up well opposite American Idol, and freshman entry Better with You (#2: 4.5/ 7 at 8:30 p.m.), which dipped by a noticeable 26 percent.


Over at dominant Fox, warhorse American Idol remained just that, with a 15.3/23 in the overnights from 8-9 p.m. Look for the first round of auditions in Hollywood tonight. Despite the hefty lead-in support, the season (or series) finale of sophomore Human Target dipped to third, with a 5.7/ 9 at 9 p.m. Comparably, that put retention out of the 8:30 p.m. portion of American Idol (16.3/24) of just 35 percent. With that in mind, my guess is we will not be seeing a third season of Human Target.


In other season (or series) finale news, Live to Dance on CBS exited with a whimper at a third-place 3.6/ 5 in the overnights at 8 p.m. Paula Abdul, no doubt, would be a much better fit opposite Simon Cowell on upcoming Fox reality/competition The X-Factor next fall.


Next on CBS was the always reliable Criminal Minds (#1: 9.4/14 at 9 p.m.), followed by the conclusion of the four-week time period test for Blue Bloods (#1: 8.3/13 at 10 p.m.). Look for the Wednesday 10 p.m. time period debut of CBS’ Criminal Minds: Suspect Behavior next week. And mark your calendars for the return of Blue Bloods into the Friday 10 p.m. hour tomorrow (with a repeat installment). 


Elsewhere, NBC populated this first Wednesday of the February sweeps with two episodes of game show Minute to Win It and Law & Order: SVU as follows:

 8:00 p.m. – Minute to Win It: 3.3/ 5 (#4)
 9:00 p.m. – Minute to Win It: 4.4/ 7 (#4)

10:00 p.m. – Law & Order: SVU: 5.8/ 9 (#2)


And The CW aired repeats of Nikita (#5: 1.2/ 2) and The Vampire Diaries (#5: 0.7/ 1).


Source: Nielsen Media Research data (R = repeat)

Ratings Box:

What’s Hot/What’s Not


-Sluggish Start for Fox’s Traffic Light:

The debut of Fox sitcom Traffic Light hit a ratings stop sign on Tuesday, with a fourth-place finish in total viewers (4.59 million) and adults 18-49 (1.9 rating/5 share) in the Tuesday 9:30 p.m. half-hour. Comparably, retention out of lead-in Raising Hope (Viewers: 6.58 million; A18-49: 2.7/ 7 at 9 p.m.), which continues to squander the lead-in support from Glee, was a modest 70 percent in both total viewers and the demo. And former failed time period occupant Running Wilde opened stronger with 5.59 million viewers and a 2.4/ 6 among adults 18-49 on Sept. 21, 2010. Premiere night grade for Traffic Light: F.


-Tuesday Results:

CBS has a lock in Tuesday night total viewership care of NCIS, spin-off NCIS: Los Angeles and critically acclaimed The Good Wife (and minus American Idol on Fox). But the strength of Glee at 8 p.m. (Viewers: #2, 11.58 million; A18-49: #1, 4.6/13) was enough to lift Fox to victory among adults 18-49. 


Here are the live plus same day results for Tuesday, Feb. 8:


Total Viewers:

CBS: 16.46 million, Fox: 8.64, NBC: 7.36, ABC: 5.37, CW: 1.66


Adults 18-49:

Fox: 3.5 rating/9 share, CBS: 3.3/ 9, NBC: 2.6/ 7, ABC: 1.5/ 4, CW: 0.7/ 2

Source: Nielsen Media Research data

On the Air Tonight:
Prime-Time Programming Options


Thursday 2/10/11

 9:00 p.m. Grey’s Anatomy

10:00 p.m. Private Practice

 8:00 p.m. The Big Bang Theory
 8:30 p.m. $#*! My Dad Says
 9:00 p.m. CSI

10:00 p.m. The Mentalist

 8:00 p.m. Community
 8:30 p.m. Perfect Couples
 9:00 p.m. The Office
 9:30 p.m. Parks and Recreation

10:00 p.m. 30 Rock

10:30 p.m. Outsourced


 8:00 p.m. American Idol (Hollywood auditions, part one)

 9:00 p.m. Bones
 8:00 p.m. The Vampire Diaries

 9:00 p.m. Nikita


TV Tidbits:

Notes of Interest


-Coming Up on Comedy Central:

Comedy Central has ordered eight episodes of Sports Show with Norm Macdonald, which will feature the former SNL star offering his take on everything sports related. It premieres in April. 


-Current TV in 2011:

The unexpected arrival of Keith Olbermann was the topic of conversation at Current TV’s upfront presentation for advertisers yesterday in New York City. But other new series planned for Current TV in 2011 include 50 Greatest Documentaries, which counts down the films that have helped shape the way we see our world; Headlines that Shocked America; Smoke Jumpers, which focuses on the Special Forces of wildfire fighting in Missoula; community-developed series Bar Kharma (which launches tomorrow at 10 p.m. ET/PT); 4th and Forever, which chronicles the 2010 Long Beach Polytechnic High School football team; and This American Life. Returning series on Current TV include Vanguard and infoMania.


-Snickers Maintains Top Spot on TiVo’s Annual List:

TiVo has unveiled this year’s top 10 rated commercials during Super Bowl XLV, and the leader once again was Snickers with Roseanne Barr and Richard Lewis. Second to seeing Roseanne being clobbered by a log was the odd combination of Ozzy Osbourne and Justin Bieber for retailer Best Buy. The top 10 commercials according to TiVo were:


 1. Snickers: "Logging"                                     

 2. Best Buy: "Bieber and Ozzy"                             
 3. Pepsi Max: "Love Hurts"                                  

 4. Volkswagen Passat: "The Force"                                   

 5. Doritos: "The Best Part"                               
 6. Teleflora: "Help Me Faith"                               
 7. Doritos: "House Sitting"                               
 8. E*Trade: "Tailor"                                      
 9. Cruze Eco: "Misunderstanding"                            

10. Bridgestone: "Carma"      


-Predict The Grammy Award Winners at

PIFeedback’s annual Grammy Awards contest, hosted by Douglas Pucci, is now available. Click below to chime in with your picks who will win on Sunday night’s three-hour extravaganza on CBS.

-Sad News:

Character actress Peggy Rea, whose early appearances on TV includes episodes of I Love Lucy, Ben Casey and Hazel, passed away on February 5 of congestive heart failure at her home in Toluca Lake, California. She was 89. Rea’s regularly scheduled series roles included The Waltons, The Dukes of Hazzard, season one of sitcom Step by Step and Grace Under Fire. Rest in peace, Cousin Rose. 

TV Trivia Time:

The First Renewal


Which one of the following freshman series was already officially renewed for next season?


a)      Blue Bloods (CBS)

b)      Hawaii Five-O (CBS)

c)      Law & Order: Los Angeles (NBC)

d)      Nikita (CW)

e)      Raising Hope (Fox)


The answer to yesterday’s question…


What was the name of the family dog on feel-good drama The Waltons?


a)      Calico

b)      Jack

c)      Myrtle

d)      Reckless

e)      Rover Boy


Is:  d) Reckless. Calico was Elizabeth’s cat, Myrtle was the family goat, and Jack was the Ingall’s first pooch on Little House on the Prairie. As for Rover Boy, Rover was Jim-Bob’s pet peacock. 


Speaking of The Waltons, I just finished Mary McDonough’s book, Lessons From the Mountain: What I Learned from Erin Walton and highly recommend it to anyone in the mood for a behind-the-scenes look at primetime’s first family and what it was like for a child star to grow up in Hollywood. Kensington Publishing Corp. will be officially launching the book in April, which is loaded with tales of Mary and her well populated cast-mates, including Richard Thomas (John Boy), Ralph Waite (John), Michael Learned (Olivia), Jon Walmsley (Jason), Judy Norton (Mary-Ellen), Eric Scott (Ben), David W. Harper (Jim-Bob), Kami Cotler (Elizabeth) and the late, and great, Ellen Corby and Will Geer.    


For more on Mary McDonough, click on

-Current kudos goes to:

Mark Amato, Gerry Bixenspan, Paul Certo, Larry Collins, Tom Condosta, Jan Frazier, Maureen Goldman, Ed Griffis, Carolyn Becker Hayes, Bob Ingersoll, Deb Kainer, Tom Kilgallon, Rick Locke, Michelle McCurley, Matt Moore, Michael Murphy, Gordon Purcell, Nick Rice, Colleen Roth, Mary Ryan, Michelle Stanton, Ronnie Tallant, Linda Weeks, Ted Zawislak