Friday, February 4, 2011


Prime-Time Metered Market Thursday Ratings:

Idol Ignited Fox Wins; Another Strong Showing for CBS


Ratings Box:

What’s Hot/What’s Not


On the Air This Weekend:
Prime-Time Programming Options 


TV Tidbits:

Notes of Interest


TV Trivia Time:


Prime-Time Metered Market Thursday Ratings:

Idol Ignited Fox Wins; Another Strong Showing for CBS


Thursday 2/03/11
Note: The overnight data now includes DVR playback until 3 a.m. local time. One year earlier it was based on Live data only. All times are ET/PT.



Fox   10.1/15
CBS    8.6/13
ABC   6.1/ 9
NBC   3.2/ 5
CW     2.0/ 3

-Percent Change From the Year-Ago Evening (Thursday, February 4, 2010):

Fox: +66, CBS: +5, ABC: -10, CW: -13, NBC: -16

-Yesterday’s Winners:

American Idol (Fox), The Big Bang Theory (CBS), CSI (CBS), Grey’s Anatomy (ABC), The Office (NBC), The Mentalist (CBS)

 -Yesterday’s Losers (excluding repeats):

Community (NBC), Perfect Couples (NBC), Outsourced (NBC)


-Ratings Breakdown:

American Idol led Fox to more overnight Thursday victory, with a 1.5 rating point advantage over second-place CBS and growth of 66 percent from the comparable year-ago evening. Third overall was ABC, followed by NBC and The CW. 


Idol scored a 13.8 rating/21 share in the 8 p.m. hour, building over year-ago occupant Bones (7.6/12 on Feb. 4, 2010) by a hefty 82 percent. But Bones in its new Thursday 9 p.m. time period was not as strong as it was as the former Thursday anchor, with a third-place 6.5/10 in the overnights at 9 p.m. Comparably, retention out of the 8:30 p.m. portion of Idol (14.5/22) was only 45 percent.  Yes…that is disappointing. 


Despite facing American Idol, CBS sitcom The Big Bang Theory was on the map with a second-place 9.0/14 at 8 p.m. Lead-out $#*! My Dad Says, which exits for the season (or series) on February 17, followed with a 6.5/10 (#2) at 8:30 p.m. Comparably, retention out of The Big Bang Theory was a so-so 72 percent. And that’s a real shame because $#*! My Dad Says with Jean Smart as William Shatner’s love interest is a much better sitcom.


Next on CBS was veteran CSI, which won the 9 p.m. hour in the overnights with an 8.7/13, followed by The Mentalist at a dominant 9.3/15 at 10 p.m. 


Elsewhere, ABC had nothing unusual to report with its combination of Wipeout (#3: 4.5/ 7), Grey’s Anatomy (#2: 8.3/12) and spin-off Private Practice (#2: 5.5/ 9). The standout on NBC, as always, was demo friendly The Office, with the Peacock net’s revamped three-hour sitcom block performing as follows in the overnights:

 8:00 p.m. – Community: 2.9/ 4 (#4)
 8:30 p.m. – Perfect Couples: 2.1/ 3 (#5)
 9:00 p.m. – The Office: 4.9/ 7 (#4)
 9:30 p.m. – Parks and Recreation: 3.4/ 5 (#4)

10:00 p.m. – 30 Rock: 3.4/ 5 (#3)

10:30 p.m. - Outsourced: 2.7/ 5 (#3)


Keeping in mind what the demos are expected to look like, adults 18-49 in particular, half of the NBC block (Community, Perfect Couples and Outsourced) remain on the listing of losers. But solid The Office could be the show to beat among adults 18-49 at 9 p.m.


The CW capped off the evening with its strongest show, The Vampire Diaries (#5: 2.3/ 4), and freshman action/adventure Nikita (#5: 1.7/ 2). 


Source: Nielsen Media Research data (R = repeat)


Ratings Box:

What’s Hot/What’s Not


-Strong Lifetime Tuesday:

New Lifetime unscripted series Seriously Funny Kids, hosted by Heidi Klum, launched at 9 p.m. on Tuesday with 1.1 million viewers, building by 26 percent from the February 2010 time period average. Seriously Funny Kids also posted double and triple-digit growth in adults 18-49 (582,000: +97 percent), women 18-49 (464,000: +118 percent), adults 25-54 (554,000: +79 percent) and women 25-54 (427,000: +82 percent). Seriously Funny Kids led into the premiere of docu-drama One Born Every Minute at 10 p.m., which more than doubled the February 2010 time period average in total viewers (1.2 million: +26 percent), adults 18-49 (740,000: +133 percent), women 18-49 (577,000: +159 percent), adults 25-54 (675,000: +106 percent) and women 25-54 (520,000: +121 percent).  


-ABC’s Nightline Dominates:

Based on the live plus same day ratings for the week of January 24, ABC’s veteran Nightline was the No. 1 program in late night in both adults 18-49 (1.19 million) and adults 25-54 (1.52 million). Comparably, Nightline has now finished first in both demos for the third time in last four weeks. In total viewers, Nightline ranked second behind NBC’s The Tonight Show with Jay Leno (3.88 million), with 3.75 million. Here are the results for the week:


ABC: Nightline, CBS: The Late Show with David Letterman, NBC: The Tonight Show with Jay Leno


Total Viewers:

NBC: 3.88 million, ABC: 3.75, CBS: 3.09


Adults 18-49:

ABC: 1.19 million, NBC: 1.16 million, CBS: 990,000


Adults 25-54:

ABC: 1.52 million, NBC: 1.51, CBS: 1.40


Source: Nielsen Media Research data (R = repeat)


On the Air This Weekend:
Prime-Time Programming Options


Friday 2/04/11

 9:00 p.m. Primetime: What Would You Do?

10:00 p.m. A Barbara Walters Special: A Matter of Life and Death

 8:00 p.m. The Defenders (new day and time)
 9:00 p.m. Super Bowl’s Greatest Commercials

10:00 p.m. CSI: NY


 8:00 p.m. Who Do You Think You Are? (season premiere)

 9:00 p.m.  Dateline (two hours)
 8:00 p.m. Kitchen Nightmares  
 9:00 p.m. Fringe
 8:00 p.m. Smallville

 9:00 p.m. Supernatural


Saturday 2/05/11

 8:00 p.m. Wipeout (R)
 9:00 p.m. Movie: Shrek – The Third (R)
 8:00 p.m. NCIS (R)
 9:00 p.m. 48 Hours Mystery

10:00 p.m. 48 Hours Mystery

 8:00 p.m. Chuck (R)
 9:00 p.m. Law & Order: Los Angeles (R)

10:00 p.m. Law & Order: SVU (R)

 8:00 p.m. Cops
 8:30 p.m. Cops (R)
 9:00 p.m. America’s Most Wanted

Sunday 2/06/11

 7:00 p.m. America’s Funniest Home Videos (R)
 8:00 p.m. America’s Funniest Home Videos (R)
 9:00 p.m. Movie – Knocked Up
 7:00 p.m. 60 Minutes
 8:00 p.m. Undercover Boss (R)
 9:00 p.m. CSI: Miami (R)

10:00 p.m. Hawaii Five-O (R)

 7:00 p.m. Who Do You Think You Are? (R)
 8:00 p.m. Who Do You Think You Are (R)
 9:00 p.m. Dateline (two hours)   

 7:00 p.m. Super Bowl XLV (Pittsburg vs. Green Bay, from 6 p.m.)

10:00 p.m. Super Bowl Post Game (time approximate)

10:30 p.m. Glee (time approximate)


TV Tidbits:

Notes of Interest


-NBC’s Chase on Hiatus:

Just two low-rated episodes after moving to Wednesday at 9 p.m. ET/PT, freshman NBC crime solver Chase has been put on hiatus. Stepping into the time period will be game show Minute to Win It, which will air with back-to-back installments in the Wednesday 8-10 p.m. ET/PT block. Minute to Win It in the Wednesday 9 p.m. hour this week rose to a series-high 9.53 million viewers, with a 3.0 rating among adults 18-49.


-Alec Baldwin Returns to TCM:

30 Rock star Alec Baldwin will return for his third season as co-host of The Essentials on Turner Classic Movies (TCM), Mr. TV’s favorite viewing destination. Airing Saturdays at 8 p.m. ET/PT, the 11th season of The Essentials will kick-off with classic 1967 theatrical Cool Hand Luke, which earned Paul Newman a Best Actor Oscar nomination and co-star George Kennedy the award for Best Supporting Actor.  


-More Top Chef Just Desserts:

Bravo has renewed culinary competition Top Chef Just Desserts, a spin-off of Top Chef, for a second season, with open calls for pastry chefs to begin on Sunday, February 27.  


-Futurama Fans, Take Note:

Season seven of the resurrected animated series will open on Comedy Central on Thursday, June 23. 


-HBO Staffs Up Luck:

Luck, the upcoming HBO drama headlined by Dustin Hoffman and set in the world of horse racing, will feature former Scrubs star John C. McGinley as what is described as a swindler working in cahoots with his daughter. Luck is expected to launch later in 2011.


-Executive News:

Brett Bouttier has been named general manager of TMZ. In his new role, Bouttier will oversee TMZ revenue and ad sales, as well as the daily operations of the various businesses of the brand, including television, online and mobile. Bouttier will also continue to manage Digital TV Ad Sales for the Warner Bros. Television Group (WBTVG).  


-PI Feedback Challenge – Super Bowl XLV and Glee:

Want to chime in on how many viewers and adults 18-49 will be tuning in for Super Bowl XVL and Glee on Fox this Sunday? Click on

TV Trivia Time:

Surviving on a New Network


Which one of the following long-running series lasted the longest after moving to a new network?

a)      Family Matters
b)      Father Knows Best
c)      In the Heat of the Night
d)      JAG
e)      Matlock

The answer to yesterday’s question…


 Four of the following five TV characters worked for the police department. Which one did not?


a)      Suzanne “Pepper” Anderson

b)      Bill Gannon

c)      Carl Kanisky

d)      Harvey Lacey

e)      Janice Wentworth

Is: d) Harvey Lacey, the hubby of Mary Beth Lacey (Tyne Daly), who was a detective on classic CBS crime solver Cagney & Lacey. Harvey was an often unemployed contractor. As for the others:

Suzanne “Pepper” Anderson: Police Woman (Angie Dickinson)
Bill Gannon: Dragnet (Harry Morgan)
Carl Kinisky: Gimme a Break (Dolph Sweet)
Janice Wentworth: Barney Miller (Linda Lavin)

-Current kudos goes to:

Steve Albright, Becky Beaty, Gerry Bixenspan, Ramey Warren Black, Kimay Bloch, John Carlo, Steve Clements, Tom Condosta, Kristin Conner, Mark Cosenza, Leslie Creason, Audrey Davis, John Ferlazzo, Sylvia Franklin, George Gardner, Maureen Goldman, Geoffrey Gordon, Ed Griffis, Carolyn Hommel, Ken Hommel, Bob Ingersoll, Ken Jobe, Shelly Johnson, Deb Kainer, Mary Kalnin, Marie LeFevre Karp, Kathryn Kieser, Tom Kilgallon, Synda Kollman, Joel Kunkel, Steven Kurtzer, Tom Lawrenson, Rick Locke, Kathy McClung, Jim Moore, Michael Murphy, Laura Pagel, Alan Perris, Gordon Purcell,
Lisa Tatum-Roehrig, Colleen Roth, Anthony Salerno, David Shearer, Michelle Stanton, Julie Stowell, Joe Swaney, Ronnie Tallant, Carol Teichman, Don Webb, Myndi Weinraub, Tammy Wiard, Abbott Wool, Ged Young, Ted Zawislak