Idol Ignited Fox Wins Tuesday; Lackluster Return for Reaper on the CW | Adweek
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Idol Ignited Fox Wins Tuesday; Lackluster Return for Reaper on the CW

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THE PROGRAMMING INSIDER
Wednesday, March 3, 2009
 
Prime-Time Metered Market Tuesday Ratings:

Idol Dominates; the CW’s Reaper Returns With Limited Interest

National Ratings in Prime-Time:

Week of February 16, 2009

 
Ratings Box:
What’s Hot/What’s Not
 

On the Air Tonight:
Prime-Time Programming Options 

 
TV Tidbits:
Notes of Interest
 
TV Trivia Time:
______________________________________________________________________

Idol Dominates; the CW’s Reaper Returns With Limited Interest

 
Tuesday 3/02/09
 

              HH
          Rtg/Shr

Fox   13.8/21
CBS   8.1/13
NBC 5.3/ 8
ABC   4.3/ 7

CW   1.1/ 2

 
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-Note: The year-to-year comparisons were not available today.

 
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Note: The fast affiliate results for Tuesday will be posted at PIFeedback by 12 p.m. ET (if there are no further delays). Go to the website, click on Ratings Box (the first category), then Last Night’s Results, and Tuesday, March 2, 2009.   

 
 

-Yesterday’s Winners:

American Idol (Fox), The Bachelor: After the Final Rose (ABC)

 
-Honorable Mention:

NCIS R (CBS), The Mentalist R (CBS), Without a Trace R (CBS)

 

-Yesterday’s Losers (Excluding Repeats):

Homeland Security USA (ABC), Reaper (CW)

 
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-Ratings Breakdown:

Fox, of course, ruled Tuesday care of American Idol, which averaged a 13.8 rating/21 share in the overnights from 8-10 p.m. Here is the half-hour breakdown:

 

American Idol (Fox)

8:00 p.m.: 12.2/19

8:30 p.m.: 13.5/21  

9:00 p.m.: 14.8/22

9:30 p.m.: 14.8/22

 

As for my three picks to make it into the top 12: Lil Rounds, Felicia Barton and Scott MacIntyre. The potential Wild Card: Either Jorge Nunez, who totally deserves it, or Nathaniel Marshall, who I just don’t think the judges are ready to give up on yet. We shall see. .

 

Despite airing a night of repeats, CBS had a very respectable Tuesday showing with its combination of NCIS (#2: 8.8/14), The Mentalist (#2: 8.4/13) and Without a Trace (#1: 7.3/12). NBC finished a distant third in the overnights with its line-up of The Biggest Loser (#3: 5.4/ 8 from 8-10 p.m.) and a repeat of Law & Order: SVU (#3: 5.2/ 9 at 10 p.m.). But keep in mind that The Biggest Loser always generates interest among adults 18-49. 

 

In season-premiere news, sophomore CW drama Reaper got crushed opposite American Idol, with a last-place 1.6/ 3 from 8-9 p.m. And that’s a real shame because there seems to be a small cult following for this series. Airing out of Reaper was a repeat of already renewed 90210 at a 0.8/ 1 at 9 p.m. 

 

Capping off Tuesday was fourth-place ABC, with its line-up of non-scripted dud Homeland Security, U.S.A. (#4: 3.8/ 6), two repeat episodes of Scrubs (#4, avg. 2.3/ 3 from 9-10 p.m.), and part two of special The Bachelor: After the Final Rose (#2, 7.9/12 at 10 p.m.). Growth of a whopping 244 percent for The Bachelor: After the Final Rose out of the Scrubs encore is certainly worth noting. And the hour will easily win the time period among adults 18-49. All in all, this was an A+ season for ABC’s rejuvenated The Bachelor. Who knew?

 
Source: Nielsen Media Research data
 
_______________________________________________________________________________________
 

National Ratings in Prime-Time:

Week of February 23, 2009

 

CBS finished the week first in households, with a fourth-tenth of a rating point advantage over second-place Fox. But it was Fox that ruled the week of Feb. 23 in total viewers (inching past CBS by 120,000) and the three key demos -- adults 18-49, adults 25-54 and adults 18-34. Even so, Fox was on the downside year-to-year, dipping by margins of 17 to 21 percent while CBS built by as much as 36 percent in total viewers. 

 

Excluding a second-place finish among adults 18-34, ABC ranked third for the week at levels slightly below one year earlier. Next was NBC, with the CW and MyNetworkTV sharing the No. 5 and 6 spots, respectively. Once again, airing only one original hour of programming last week (the season or series finale of Privileged) was costly for the CW, which slid by as much as 50 percent among adults 18-34 from the year-ago week. MyNetworkTV, meanwhile, continued to benefit with Friday Night Smackdown! on the line-up, but it is expected to lose steam when all the off-network repeats kick in next season.

 

In season-premiere news, NBC’s Celebrity Apprentice delivered among adults 18-49, with a 3.9/ 9 in the demo in the Sunday 9-11 p.m. block (tied for No. 8 overall). But, opposite CBS made-for movie Jesse Stone: Thin Ice (#5, 15.24 million) and a two-hour edition of ABC’s Brothers & Sisters (#12, 11.98 million), only 8.84 million viewers (#27) tuned in.

 

In season (or series) finale news, only 1.53 million viewers (#85) and a 0.7/ 2 among adults 18-49 (#82t) for the CW’s aforementioned Privileged means a second season is highly unlikely. That said, it was unfair for the producers of the show to conclude the series with the words “to be continued.” Considerably better was the season (or series) finale of ABC’s non-scripted True Beauty, with 7.43 million viewers (#36) and a 3.2/ 9 in the demo (#21t). But True Beauty benefited, of course, from its rejuvenated The Bachelor lead-in (see rankings below).

 

Here are the final national ratings for the week of February 23, 2009 (with percent change versus the comparable year-ago week in parentheses), followed by the new midseason series report card and the top 30 rated programs of the week. Keep in mind that President Obama spoke to the country on Monday of this week and the 9-10:30 p.m. block was not rated.

 
 
-Households:

CBS: 6.9 rating/11 share (+31), Fox: 6.5/10 (-18), ABC: 4.7/ 8 (- 7), NBC: 3.9/ 6 (-18), MNTV: 0.9/ 1 (+13), CW: 0.9/ 1 (-40)

  
-Total Viewers:

Fox: 11.16 million (-19), CBS: 11.04 (+36), ABC: 7.36 (- 7), NBC: 6.19 (-15), CW: 1.37 (-42), MNTV: 1.43 (+16)

 
-Adults 18-49:

Fox: 4.1 rating/11 share (-21), CBS: 2.5/ 7 (+14), ABC: 2.5/ 7 (- 7), NBC: 2.2/ 6 (no change), MNTV: 0.5/ 1 (+25), CW: 0.5/ 1 (-44)

  
-Adults 25-54:

Fox: 4.8/12 (-17), CBS: 3.5/ 9 (+21), ABC: 2.9/ 7 (- 9), NBC: 2.6/ 7 (- 3), MNTV: 0.5/ 1 (no change), CW: 0.5/ 1 (-44)

 
-Adults 18-34:

Fox: 3.4/11 (-21), ABC: 2.0/ 6 (- 4), NBC: 1.7/ 5 (+ 7), CBS: 1.5/ 5 (no change), CW: 0.5/ 2 (-50), MNTV: 0.4/ 1 (no change)

 
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New Midseason Series Scorecard (excluding repeats)

 

True Beauty (ABC) – Monday 10 p.m. (season or series finale)

Viewers: 7.43 million (#36), A18-49: 3.2/ 9 (#21t)

 

Homeland Security USA (ABC) – Tuesday 8 p.m. 

Viewers: 6.14 million (#46), A18-49: 1.9/ 5 (#46t)

 

Dollhouse (Fox) – Friday 9 p.m. 

Viewers: 4.18 million (#72), A18-49: 1.6/ 5 (#58t)

 
--------------------
 
Top 30 Rankings
 
-Total Viewers:

American Idol – Wednesday (Fox): 24.54 million, American Idol – Thursday (Fox): 20.89, NCIS (CBS): 18.27, CSI (CBS): 17.72, Movie: Jesse Stone (CBS): 15.24, House (Fox): 14.86, 60 Minutes (CBS): 14.23, Criminal Minds (CBS): 13.93, CSI: NY (CBS): 12.56, Two and a Half Men R (CBS): 12.07, Survivor: Tocantins (CBS): 12.05, Brothers & Sisters (ABC, two hours): 11.98, Eleventh Hour (CBS): 11.70, 24 (Fox): 11.68, The Bachelor (ABC): 10.93, Two and a Half Men R (CBS): 12.07, Eleventh Hour (CBS): 11.70, Ghost Whisperer (CBS): 11.54, Extreme Makeover: Home Edition (ABC): 11.00, The Bachelor (ABC): 10.93, The Amazing Race (CBS): 10.60, CSI: Miami R  (CBS): 10.06, Lost (ABC): 10.05, The Biggest Loser (NBC, Tuesday): 9.86, Hell’s Kitchen (Fox): 9.85, Numb3rs (CBS): 9.62, The New Adventures of Old Christine R (CBS, Mon. 9:30 p.m.): 9.23, America’s Funniest Home Videos (ABC): 9.00, Flashpoint (CBS): 8.99, Celebrity Apprentice (NBC, season premiere): 8.84, ER (NBC): 8.72, The Biggest Loser (NBC, Wednesday): 8.61, Medium (NBC): 8.43

 
-Adults 18-49:

American Idol – Wednesday (Fox): 9.1 rating/23 share million, American Idol – Thursday (Fox): 7.1/19, House (Fox): 5.5/15, Lost (ABC): 4.4/11, CSI (CBS) and Hell’s Kitchen (Fox): 4.3/11 each, Brothers & Sisters (ABC, two hours): 4.1/10, NCIS (CBS) and Survivor: Tocantins (CBS): 3.9/11 each, Celebrity Apprentice (NBC, season premiere); 3.9/ 9, 24 (Fox): 3.8/ 9, The Biggest Loser (NBC): 3.7/10, The Bachelor (ABC): 3.7/ 9, Two and a Half Men R (CBS): 3.6/ 9, Extreme Makeover: Home Edition (ABC): 3.5/ 9, Criminal Minds (CBS): 3.5/ 8, ER (NBC): 3.4/ 9, Heroes (NBC): 3.4/ 8, The Biggest Loser (NBC) and NASCAR (Fox): 3.3/ 9 each, The Simpsons (Fox): 3.2/ 8, True Beauty (ABC, season or series finale): 3.2/ 7, CSI: NY (CBS): 3.1/ 8, The Amazing Race (CBS): 3.0/ 8, 30 Rock (NBC): 2.9/ 7, Eleventh Hour (CBS): 2.8/ 8, King of the Hill (Fox): 2.8/ 6, Ghost Whisperer (CBS): 2.7/ 9, America’s Funniest Home Videos (ABC): 2.7/ 8, The Big Bang Theory R (CBS) and How I Met Your Mother R (CBS): 2.7/ 7 each

 

Source: Nielsen Media Research data (R = repeat)

______________________________________________________________________________
 

Ratings Box:

What’s Hot/What’s Not
 
-ABC’s Jimmy Kimmel Rises to New Monday High:

A night of The Bachelor benefited ABC’s late night Jimmy Kimmel Live, with the Monday, March 2 telecast (featuring Jason Mesnick) scoring a series-high 2.5 rating in the metered markets. Comparably, that beat the high-promoted premiere of NBC’s competing Late Night With Jimmy Fallon (2.3) by nine percent. And it outdelivered CBS’ The Late Show with Craig Ferguson (1.7) by a hefty 47 percent.

 
-Record Performance for E!’s The Girls Next Door:

The fifth season-finale of The Girls Next Door on E! rose to a series-high 1.81 household rating, with 2.2 million viewers on Sunday, March 1. Comparably, this was E!’s highest rated telecast for any series since The Anna Nicole Show in 2002. The Girls Next Door also reached a new zenith among adults 18-34, adults 18-49, women 18-34 and women 18-49, finishing first in the 10 p.m. hour among all basic cable competition in households, adults 18-34, adults 18-49, women 18-34 and women 18-49.

 
-Top Rated Networks in Cable – Week of Feb. 23:

What follows are the top 10 rated basic cable networks in prime-time for the week of Feb. 23 in total viewers, adults 18-49, adults 25-54 and adults 18-34.

 
Total Viewers:

USA: 3.26 million, Fox News: 2.58, TNT: 2.29 million, TBS: 1.90 million, Nick at Nite: 1.68 million, ESPN: 1.57 million, AMC: 1.51 million, A&E: 1.42 million, Lifetime: 1.41 million. Cartoon Network: 1.38 million

 
Adults 18-49:

USA: 1.39 million, TBS: 1.21 million, TNT: 1.08 million, ESPN: 732,000, A&E: 662,000, FX: 646,000, Comedy Central: 627,000, Discovery: 609,000, ABC Family: 603,000, VH1: 601,000

 
Adults 25-54:

USA: 1.52 million, TNT: 1.19 million, TBS: 993,000, ESPN: 734,000, A&E: 698,000, History Channel: 651,000, Discovery: 600,000, Sci Fi: 598,000, Fox News: 590,000, Lifetime: 587,000

 
Adults 18-34:

TBS: 737,000, USA: 609,000, TNT: 453,000, MTV: 451,000, VH1: 411,000, Comedy Central: 399,000, ESPN: 378,000, FX: 355,000, ABC Family: 347,000, Nick at Nite: 312,000

 

Source: Nielsen Media Research data

_______________________________________________________________________________
 

On the Air Tonight:
Prime-Time Programming Options

 
Wednesday 3/03/09
 
ABC:
 8:00 p.m. Lost (R)
 9:00 p.m. Lost

10:00 p.m. Life on Mars

  
CBS:

 8:00 p.m. The New Adventures of Old Christine (R)

 8:30 p.m. Gary Unmarried (R)

 9:00 p.m. Criminal Minds(R)
10:00 p.m. CSI: NY (R)
 
NBC:
 8:00 p.m. Knight Rider
 9:00 p.m. Life

10:00 p.m. Law & Order

 
Fox:
 8:00 p.m. American Idol
 9:00 p.m. Lie to Me
 
CW:

 8:00 p.m. America's Next Top Model (season premiere, two hours)

 
MTNV

 8:00 p.m. World’s Funniest Moments (R)

 9:00 p.m. Under One Roof (R)

 9:30 p.m. Under One Roof (R)

 
________________________________________________________________________
 

TV Tidbits:

Notes of Interest

 

-NBCU Partners With Litton Entertainment:

NBC Universal Domestic Television Distribution will represent the nationally syndicated advertising inventory for the majority of Litton Entertainment syndicated programming for 2009-10. Included will be new half-hour strip Street Court, new weekly The Brian McKnight Show, the off-network run of Storm Stories, and established weeklies Jack Hanna’s Animal Adventures and Animal Exploration with Jarod Miller. 

 

-High School Musical Lives On:

Disney Channel will begin production of the fourth made-for movie in the High School Musical franchise later this year for a scheduled 2010 debut. A new cast of characters will be introduced. 

 

-Neil Patrick Harris Heads to TV Land:

No, repeats of Doogie Howser, M.D. are not heading to TV Land. But the home of classic television (and the addictive High School Reunion) has announced that How I Met Your Mother star Neil Patrick Harris will be hosting the upcoming TV Land Awards, which airs on Sunday, April 26.

 
_________________________________________________________________________
 

TV Trivia Time:

Oh Mr. Grant!

 

In the final scene of The Mary Tyler Moore Show, the gang from WJM left the newsroom singing a song together. What song was it?

 
It’s a Long Way to Tipperary
It’s Too Late
Joy to the World
Let it Be
Love is All Around
 

The answer to yesterday’s question…

 

Who was the original choice to play Alex on sitcom Family Ties?

 
Alec Baldwin
Matthew Broderick
Tim Daly
Sean Penn
Tim Robbins
 

Is: b) Matthew Broderick. All together now…

 

I bet we been together for a million years,
And I bet we'll be together for a million more.

Oh, It's like I started breathing on the night we kissed,
And I can't remember what I ever did before.

What would we do baby, without us?
What would we do baby, without us?

And there ain't no nothing we can't love each other through.
What would we do baby, Without Us?
Sha la la la

-Current kudos goes to:
Joelle Alexander, Michelle Amundson, Jeff Arrowood, Becky Beaty, Ric Beddingfield, Gail Belle, Matthew Berriman, Gerry Bixenspan, Kimay Bloch, Shari Brandt, Lisa Brause, Camilla Clark, Patti Clements, Larry Collins, Tom Condosta, Harold Cooper, Annie Courtney, Reid Davis, James Davison, Ric Dittman, Patricia Finn, Holley Ford, Jan Frazier, Karen Gardner, Lynn Gardner, Adam Giagni, Jerry Gibbons, Maureen Goldman, Martha Gonzalez, Geoffrey Gordon, Joslyn Hansen, Sherrie Hentschel, Maria Hokanson, Miriam Holzman, Bob Ingersoll, David Jackino, Dineen Jones, David Kern, Tom Kilgallon, Anne Leahy, David Lederman, Howard Lieboff, Eva Lottsfeldt, Michele McAleer, Debbie Mirr, Joanne Albrecht Murnane, Tony Naldrett, Steve O’Rourke, Aaron Paquette, Alan Perris, Alex Petrilli,Greg Phelan, Gordon Purcell, Colleen Roth, Joe Rubi, David Ruckman, Dewayne Snype, Michelle Stanton, Jeff Stuewe, Julie Syers, Ronnie Tallant, Carson Turell, Myndi Weinraub, Abyna Zimmerman