Hulu's Revenue to Pass $1 Billion This Year

CEO Mike Hopkins puts subscriber numbers at 5 million

Hulu has had a solid year: the multiple-broadcaster joint venture is on track to break $1 billion in revenue for its owners this year, thanks in large part to the strength of subscription revenue and deep ad partnerships across its series, some of which are greenlit on the condition that they land sponsorships.

Revenue, said newly appointed CEO Mike Hopkins, is "up from $695 million in 2012." Hopkins' blog post on the year can be found here, but here's the literal money quote: "When you think about the fact that Hulu first launched out of beta in 2008, it’s quite an impressive feat to scale the business from zero to $1 billion over the course of just six years."

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