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Streaming capabilities are starting to look more like linear TV options to advertisers.
Strata, a media buying and selling software company, has announced it will partner with Hulu to provide an easier solution for ad buyers who want to reach a streaming audience.
Hulu will convert their impressions to TV ratings so local broadcast buyers can incorporate Hulu as a part of their media mix. There's a balance of local and national ads within Hulu's rotation.
"Hulu's partnership with Strata is a sign of the times that the local broadcast marketplace needs to go beyond their conventional TV buying options to meet their clients' TV advertising objectives," said Peter Naylor, svp of sales for Hulu.
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