Hulu CEO Mike Hopkins Is Helping Digital Video Get the Respect It Wants

And the hits his company needs

At the moment, Mike Hopkins has the two hardest jobs in online video. The first is as CEO of Hulu (its third in a year and a half), where he’s responsible for a growing over-the-top video business that competes with juggernauts like Netflix and upstarts like Amazon Prime. And his other job is, well, as CEO of Hulu, where he looks out for the interests of owners Fox, Disney and silent partner NBCUniversal, three linear TV giants with huge broadcast networks and dozens of cable channels between them. 

Photo: Rainer Hosch; Illustrations: Bentobox

It helps that Hopkins has a background negotiating some of the toughest deals in the business.

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