How TV Networks Battled Back This Week Against Bold Claims by Digital Companies

At stake: the $17 billion advertising marketplace

"Is television dead?"

During Turner's upfront presentation on Wednesday, truTV host Billy Eichner called that a silly question, adding, "It's so stupid. That's more stupid than not giving Samantha Bee The Daily Show."

Stupid or not, the question was front and center this week as television executives pushed back against claims by digital companies during two weeks of Digital Content NewFronts touting their reach and ad effectiveness over that of traditional TV.

"After years of predictions that digital would render traditional media obsolete, that is obviously not happening," said CBS Corp.

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