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Premion, a new division from Tegna Media, wants to be your one-stop shop for all things over the top.
Instead of shopping around on different platforms, which all have their own unique pricing structures, Premion will aggregate those options for ad buyers.
As announced today, the new company will help consolidate ad buyers' choices when it comes to breaking into the OTT space. Premion is working with over 80 streaming platforms and networks such as Roku, Sling, NBC Sports, FX and Discovery to provide access to that inventory for local and regional advertisers.
"We're looking at the shifting of consumer trends of TV viewing," said Jim Wilson, the president of Premion.
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