House Member Slams Arbitron's PPM

Just in time for this week’s annual fall National Association of Black Owned Broadcasters confab in Washington, D.C., Rep. Edolphus “Ed” Towns (D-N.Y.) slammed Arbitron’s portable people meter based on documents subpoenaed from the Media Rating Council.

After reading the MRC audit, Towns concluded that the MRC found “persistent problems” with Arbitron’s minority samples. In New York, Towns said that although African Americans and Hispanics make up 25 and 27 percent of the City’s population, they ownly comprise 17.7

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