Horizon’s Marianne Gambelli Discusses Television, Programmatic and Life After NBC

‘It’s not just the TV Upfront anymore’

 

 Specs

Who Marianne Gambelli

New gig Evp, chief investment officer at Horizon Media

Old gig President of advertising sales at NBC

Age 54

How do you like being on the other side of the negotiating table?

It’s been great. I have national, local, out of home, print, direct response, video—there’s so much. And that’s allowed me to get involved with strategy and try to move all of these businesses forward. We’re trying to apply best practices from programmatic automation to some of the older businesses, like television.

Plenty of TV people say programmatic is never going to happen, but techies say it’s inevitable.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in