Specs
Who Marianne Gambelli
New gig Evp, chief investment officer at Horizon Media
Old gig President of advertising sales at NBC
Age 54
How do you like being on the other side of the negotiating table?
It’s been great. I have national, local, out of home, print, direct response, video—there’s so much. And that’s allowed me to get involved with strategy and try to move all of these businesses forward. We’re trying to apply best practices from programmatic automation to some of the older businesses, like television.
Plenty of TV people say programmatic is never going to happen, but techies say it’s inevitable.
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