Hoops Helps TNT to a Q2 Ratings Triumph

Turner network holds off USA with key audiences

A record turnout for its coverage of the NBA Playoffs secured a big second-quarter ratings win for TNT, which held off rival USA Network across all the top TV demos.

According to Nielsen data for the three-month period ended June 26, TNT averaged 1.35 million adults 18-49 in prime time, an increase of 12 percent over its Q2 ‘10 delivery. The Turner network also walked away with the 25-54 crown, averaging 1.33 million viewers, up 8 percent from the prior-year period.

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