A record turnout for its coverage of the NBA Playoffs secured a big second-quarter ratings win for TNT, which held off rival USA Network across all the top TV demos.
According to Nielsen data for the three-month period ended June 26, TNT averaged 1.35 million adults 18-49 in prime time, an increase of 12 percent over its Q2 ‘10 delivery. The Turner network also walked away with the 25-54 crown, averaging 1.33 million viewers, up 8 percent from the prior-year period.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Spring Special
Save 30% Off an ADWEEK Subscription Today!
Already a member? Sign in