Hook 'em Horns: Longhorn Network Rustles Up First Carriage Deal

Startup eyes Time Warner Cable, Comcast

With mere hours to go before it goes live, ESPN’s Longhorn Network at long last is beginning to make some headway with distributors, cutting a deal with Verizon’s FiOS TV. Trouble is, the biggest players in the Lone Star State have yet to make a commitment to the startup.

Longhorn Network will join the FiOS TV lineup on Sept. 1, just in time for the Rice-Texas opener that will air exclusively on the new channel Sept.

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