'The Hills' Is Alive

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NEW YORK For the past couple of years, media companies have been pitching the idea that digital platform extensions to their on-air TV shows are the game changers that can keep viewers engaged with the medium and advertisers. But they haven’t had the data to back it up. That could be about to change for one network.

At its upfront presentation this Thursday in New York, MTV Networks will unveil to advertisers a case study that industry research professionals call “breakthrough” and “compelling.”

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