High 5: ESPN, NFL Prove Their Mettle With Mystery Candy Bar

Net cooks up phony sweets to help boost research efforts

If ESPN were to try its hand at the confectionary arts, one might naturally assume the network would lean toward a sports-themed candy bar. The Reggie! Bar comes to mind, that peanut-studded hockey puck of caramel and milk chocolate that landed on shelves in 1978, packaged in a bright orange wrapper bearing the likeness of Yankee slugger Reggie Jackson.

But ESPN’s High 5 bar has more in common with Roald Dahl’s Wonka Bar than anything you’re likely to see lined up next to the Baby Ruths at the Stop & Shop.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in