A Hard Day’s Night: Bieber Special Flops

NBC’s two-part tour doc draws just 3 million viewers

In a moment of hubris documented in his NBC special, Justin Bieber compared himself to the Beatles. And while the Canadian pop phenom certainly draws his share of screaming teenage girls, as a TV star he’s no Ringo.

According to Nielsen live-plus-same-day data, Part 1 of NBC’s two-hour concert special Justin Bieber: All Around the World on Wednesday delivered just 3.02 million viewers and a 0.9 rating in the 18-49 demo, making it the least-watched program on the Big Four.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in