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In a bid to carve out some clutter-free inventory for its clients, Hallmark Channel has developed a new commercial format that features shorter, exclusive pods.
Mutual of Omaha has signed on as the first “Fast Break” sponsor, taking point on the initiative with next week’s 9-11 p.m. movie (June 23-26) and the 7-9 p.m. movie on June 28.
Each of the exclusive breaks begins with a sponsored 10-second bumper that alerts viewers that the program they are watching will be back in 30 seconds.
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