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Viacom's bro-centric Spike network hasn't been in the upper echelons of cable TV in the recent past, but the company plans to change all that. Today at Manhattan's Cipriani 42nd Street, a cavernous restaurant housed in what used to be an art deco bank building, the network announced its intentions to attract more women to its air, pump up its scripted offerings, and bring viewers the story of King Tut. Also, lip syncing.
Within the larger Viacom portfolio, "I think it's in a great place to be the home for general entertainment for both men and women," said the network's evp of brand marketing and creative, Frank Tanki.
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