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WPP’s GroupM has revised its global ad spending forecast for measured media this year to nearly $451 billion, up 3.5 percent compared to 2009. The company’s last forecast, released six months ago, predicted 1 percent growth worldwide.
In the U.S., ad spending is expected to decline 1.3 percent in 2010 to $145 billion, GroupM said. In the earlier forecast, the shop predicted a 4 percent drop in spending in North America (most of which is in the U.S.).
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