Gauging the Value of Video Ads

NEW YORK Behavior models for media consumption are often as sloppy as an overdressed hamburger.

The more online and mobile video content you load on top of the beefy fundamental base of linear TV, the harder it is to get a good grip on your burger. Take a bite into one side of the data stream, and a dollop of overlooked information dribbles out the other end and down your shirtsleeves.

If teasing out the interrelations between television and online video can be as messy as tucking into a 10-oz.

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