Game of Thrones: NBC's Olympic Ratings Momentum Unstoppable

London Games beat Beijing for 4th straight night

NBC’s coverage of the 2012 London Olympics continues to deliver huge ratings, topping the Beijing numbers for the fourth night in a row.

According to Nielsen live-plus-same-day data, NBC averaged 31.6 million total viewers with its Monday prime-time Olympics coverage, marking a 5 percent improvement versus the 30.2 million fans who tuned in for the comparable evening during the 2008 Beijing Games.

Earlier Tuesday, NBC appeared to have slipped a bit, as Nielsen overnights pointed to a 20.1

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