G4 Sale Could Could Bring In $600 Million | Adweek G4 Sale Could Could Bring In $600 Million | Adweek
Advertisement

G4 Could Have $600 Million Price Tag

The network reaches 60 million subscribers
Advertisement

Yesterday, reports surfaced that Comcast could be selling its floundering G4 channel to the Ultimate Fighting League. Now analysts are estimating that the channel’s sale could fetch as much as $600 million, according to the New York Post.

G4 reaches 60 million U.S. homes, and could ask for $5 to $10 dollars per home, according to analysts David Joyce of Miller Tabak and David Bank of RBC, adding up to the $600 million figure at the high end. (More broadly distributed cable channels could get as much as $20 per subscriber.) However, people inside the G4 sale said that the negotiations are early, so a deal may not necessarily happen.