FXX went live Monday at 7 a.m. EDT, and it’s already quite a bit more popular than precursor Fox Soccer Channel.
According to Nielsen’s fast national ratings, FXX in its first day of operation averaged 68,000 total viewers, of which 54,000, or 79 percent, were members of the adults 18-49 demo. The network also delivered 39,000 viewers in the target demo (adults 18-34), more than six times what Fox Soccer drew in September 2012.
Prime-time deliveries were similarly proportioned, as FXX averaged 81,000 viewers, 70,000 adults 18-49 and 48,000 adults 18-34.
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