Fullscreen Sets Up an Influencer Marketing Group Dedicated to GroupM and WPP Clients

New template for how to work with agencies

Between key executive hires and a forthcoming subscription service, Fullscreen hasn't been shy about its ambitions for 2016. And just five days into the new year, it's starting to make good on that promise.

The 5-year-old multichannel network will announce tonight during the Consumer Electronics Show that it's partnering with GroupM to form a dedicated influencer marketing group called Playa, which will exclusively service GroupM and WPP clients. The partnership builds on a long-standing relationship between the two companies: WPP has been a key investor in Fullscreen and maintains an equity stake.

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