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Frohman Exits Turner Sports Sales Post

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Jon Diament has been named executive vp for Turner Sports Ad Sales and Marketing, replacing Trish Frohman, who is departing from her day-to-day role to spend more time with her family.

Frohman will continue to work with Turner on special projects and report directly to David Levy, president of turner Broadcasting Sales and president of Turner Sports. Diament is an 18-year vear veteran of Turner, most recently serving as senior vp and general sales manager for CNN Ad Sales and Marketing.

Diament will oversee all sales and strategy for sports ad sales, sponsorships and promotional efforts for all Turner Sports properties, including Major League Baseball, the National Basketball Association, NASCAR and the PGA. He will also report directly to Levy.