Fox’s freshman series Glee is a three-screen powerhouse and one of the most valuable program franchises for marketers, according to the latest “content power ratings” (CPR) issued by Publicis Groupe’s Optimedia. The latest edition of the report covers calendar year 2009.
The CPR rankings, which the media shop first launched two years ago, attempt to assess the overall value of network and cable TV series by going beyond Nielsen TV ratings. CPR gauges factors such as program environment and viewer involvement, as well as chatter on blogs and social networks.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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