Fox Sells Out Daytona 500

Nascar’s prestigious race a proving ground for new creative

With less than 48 hours before the green flag goes up at the 54th running of the Daytona 500, Fox has sold out the last of its available advertising inventory. Spurred by a red hot sports marketplace and the promise of a major ratings jackpot, Fox moved the last remaining spots early Friday (Feb. 24).

As in the past, clients are using Daytona as a proving ground for new creative. Coca-Cola, an official Nascar partner, will bow a spot featuring drivers like Tony Stewart, Jamie McMurray and Joey Logano, who are seen tearing up the track to the strains of Glenn Frey’s “The Heat is On.”

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