Fox is essentially done with its upfront sales, according to a source, gaining pricing increases of 2.5-3.5 percent but losing volume after a rough 2013-14 season in which ratings for American Idol, in particular, hastened the decline that had been all but certain for years. Poor showings from The New Girl and The Mindy Project didn't help, either.
Fox sold some 75-80 percent of its projected volume for the coming season, though, writing much of its business on C7 guarantees across more than one agency (GroupM is the biggest name taking the plunge on that front; Spark is probably not among the C7 converts).
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