Forecast: Scatter Sags, but There’s Light at the End of the Tunnel

Magna Global report eyes 2014 rebound

The scatter market may not be as strong as media conglomerates are reporting, but according to Magna Global, things should begin to pick up speed over the next several months.

In a report issued Friday, the media agency said that the TV market was stagnant in the first quarter, as networks sold scatter inventory at “almost no premium over the 2012-13 upfront” rates.

This flies in the face of claims made by media CEOs during this week’s Q1 earnings calls.

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