Forecast: Long, Slow U.S. Ad Recovery

For the U.S. ad economy, it’s going to be a long, slow climb to full recovery, according to a new forecast that Publicis Groupe’s ZenithOptimedia will present at the UBS Media Conference in New York on Monday (Dec. 6).

Two other shops will also offer new global ad forecasts at the conference: Interpublic Group’s MagnaGlobal and WPP Group’s GroupM. Headlines from Magna: China will soon overtake Japan to become the second-largest ad market, while the Internet will surpass newspapers within two years to become the second-largest ad medium after TV.

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