The allure of targeting local audiences online and on mobile devices will change how advertisers allocate their ad budgets over the next few years. By 2014, digital media will make up 24 percent of total local advertising spending, growing from $19.6 billion in 2010 to $35.2 billion, according to a new BIA/Kelsey forecast released Tuesday (Sept. 28).
The growth of spending in local digital media will be at the expense of advertising spending in traditional media, expected to decline during the same period from $113.6
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