As Football Nears the End of a Hugely Successful TV Season, Ad Slots Are Few and Far Between

Buyers love the NFL's massive, real-time reach

The holiday season is over, and while Santa may be taking some well-deserved time off, a few networks still have a big present to unwrap in the form of playoff football.

In our time-shifted world, sports remains the belle of the ball, with the NFL still comfortably wearing the glass slipper.

The two most-watched prime-time series this fall were NFL programs: NBC's Sunday Night Football continues to keep the network's head above water, averaging 22.5 million viewers this season, the most since NBC began airing the package in 2006.

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