Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!
In its bounty of unknown pleasures, each new broadcast television season is a lot like Christmas or your eighth birthday. Wrapped in brightly colored paper, festooned with ribbons and bows, each new series is a sort of gift for viewers who have patiently endured a summer of reruns and lackluster reality shows. Trouble is, once you start tearing into the boxes, you find that about half of them contain clothes (ugh). The toys-to-turtlenecks ratio is unfavorable indeed.
Since the pilots were mailed out in June, media buyers have picked up the most promising parcels, placing an ear to the side of each box and giving it an investigatory shake.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in