Facebook made roughly $2.9 billion on mobile ads last quarter, and today it revealed moves that could increase that number materially. The Menlo Park, Calif.-based tech giant added four products to its Facebook Audience Network (FAN), which lets marketers buy data-targeted ads across Facebook's mobile apps and various third-party apps.
The headlining addition is auto-play video ads that have proven popular with brands like Hotels.com in the last 17 months. Marketers will be able to leverage Facebook's wide breadth of user data to target the clips across its network.
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