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Facebook Just Launched Its Own Version of Twitter's Moments, but Just for Sports

Social giant hits the gridiron

Facebook debuts its first sports product.

The imitation game between Facebook and Twitter continues.

Facebook this morning launched Sports Stadium, which at first glance appears to be its own version of Twitter's Moments, but specifically for sports. As with Moments, Facebook Stadium is part of the larger platform, but it doesn't have its own button like Moments does. Instead, users can find Facebook Sports Stadium by searching for a game they're interested in.

Along with a live score and game clock in the top banner, Sports Stadium features four tabs for a game in progress:

  • Matchup: A quick glance of what's happening chronologically in real-time at the game, including a scoring summary and most recent plays, which users can like, comment on and share. Videos uploaded about the game will also appear in this tab
  • Friends: Users can see if their Facebook friends are talking about the game or uploading game-related videos or photos. It's a feed of their content in real-time, related to the specific game.
  • Experts: This tab is a series of game-related posts from verified Pages on Facebook (teams, leagues, athletes, journalists and other public figures, sports media, etc.) in real-time.
  • Stats: Deep dive on team stats during the game, from the number of first downs to total yards, passing, rushing, penalties, etc.

Twitter has positioned itself well in the sports world by partnering with leagues as well as networks like ESPN and NBC Sports (for the Olympics), and serving as a sort of online sports bar. With Stadium, its first sports-themed product, Facebook is trying to get in on the action.

"With 650 million sports fans, Facebook is the world's largest stadium," said Steve Kafka, product manager, announcing the new feature. "People already turn to Facebook to celebrate, commiserate and talk trash with their friends and other fans."

The launch is tied to this weekend's NFL Conference Championships, as well as Super Bowl 50 in a few weeks. While Stadium is rolling out during football season, it will expand to basketball, soccer and more sports around the world. Right now, it's only available on the iPhone in the U.S. but will be on other platforms in the coming weeks.

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