BRUSSELS, BELGIUM For European broadcasters already struggling in a challenging advertising market, the worst is yet to come.
A report released Thursday by media analyst Screen Digest shows a TV market in a downward spiral of economic slowdown, advertising recession, deflated prices and audience fragmentation.
In the U.K., ITV is set for a 3 percent drop in ad revenue. French broadcaster TF1, which has seen audiences fall, is forecasting a 3 percent drop in full-year revenue. And Spanish broadcasters Telecinco and Antena3 have been brought down by a deep ad recession, new competitors and tight advertising rules.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in