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As data continues creeping into the sports world—more general managers these days have Harvard MBAs instead of experience on the playing field—making decisions based on stats is becoming commonplace.
So when ESPN told E*Trade that it was bringing back its "Did You Know?" franchise, which showcases little-known facts tied to major sports stories, the financial services company saw an easy crossover with their goal of educating consumers on their investments.
"Customers come to us looking for ways to pull all of the different things happening in the market," said Rich Muhlstock, svp, branding and acquisition at E*Trade.
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