In a challenge to the big Spanish-language networks, Estrella TV, Liberman Broadcasting’s new Spanish-language TV network, launched nationwide Monday (Sept 14), reaching 68 percent of U.S. Hispanic TV households.
The network has been cleared on mostly digital multicast channels in 24 markets, including the main signals of seven of LBI Media’s owned-and-operated stations, giving the network presence in nine of the top 10 Hispanic markets.
Estrella TV’s slate or original programming includes musical-variety, comedy, scripted drama, talk and game shows, a daily national newscast and a news magazine show.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in