ESPN's Music Focus: How Athletes and Artists Are Learning From Each Other

Plus the network's notable music campaigns

In recent years, ESPN's music focus has come to rival that of MTV. The cable network uses songs from diverse artists to bolster its sports coverage—and makes music a regular feature of its glossy magazine to entice readers and ad dollars.

ESPN The Magazine's third "Music Issue" dropped last Friday, once again ranking among the year's top editions. "There are great stories to be told in how jocks and musicians are driving the conversation around social change," says Chad Millman, editor in chief of the magazine and ESPN.com.

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