ESPN Sweeps January Ratings

ESPN last week plummeted from its perch atop the cable ratings hierarchy, but the network’s dominance in the first 10 days of 2011 ensured a January sweep.

Per a blend of Nielsen live-plus-seven-day and live-plus-same-day ratings data for the period spanning Dec. 27-Jan. 30, ESPN ran away with the prime-time ratings race, averaging 3.94 million total viewers, of which 1.78 million were members of the 25-54 demo. Bristol also took top honors with viewers 18-49 (1.77

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